Marketing firms are embracing a strategy called ‘femvertising’ to challenge the sexist gender molds of the past. Are they pushing equality for equality’s sake, or just trying to woo consumers?
Tag: unilever
PARIS – For months, consumption has been stagnating, and purchasing power is not improving. Will the French, like the Spanish, start buying their yogurts one by one instead of in packs as a way to face the global financial crisis? Remarks by Jan Zijderveld, head of European operations for the Anglo-Dutch conglomerate Unilever, on the […]