Worldcrunch
While Mattel’s Barbie doll is the world’s most popular fashion doll, she faces competition from local and regional dolls: from Mimi in South Korea to Steffi Love in Germany, Worldcrunch takes a look at her past and present counterparts around the world.
The surge in toy sales sparked by the COVID-19 pandemic has tailed off, and the industry is now in a serious crisis. LEGO, Mattel and others see a potential lifeline in a new target: adults who play. The “escape into the inner child” could become a market worth billions.
PARIS – For Christmas this year, eight-year-old Thomas has asked for… a laptop computer, just so he doesn’t have to use his mother’s. Last year, when he was seven, he got an iPod. This Christmas will be characterized by society’s evolution toward high-tech gadgets; an evolution that has not bypassed children. For dozens of years, […]