Chinese cosmetic and apparel companies that once operated in obscurity are now making a real name for themselves, at least among domestic consumers, who see brands like Li-Ning and Bosideng as providing both quality and style.
Tag: sportswear
TOKYO — At September’s annual RunGirl Night, one 35-year-old exercise enthusiast prepared for the evening group run by applying lipstick, foundation and eye shadow. “I would feel extremely self-conscious if I was around so many other people without makeup on,” she said. “After crossing the finish line, I want to look good in group photos, […]
BEIJING — It has taken a full seven years for Adidas to get back on track in China. In 2008, the Chinese market share of Adidas was just one percentage point behind American giant Nike. But just when the top spot in China seemed within the grasp of the German company, sales suddenly plummeted, and […]
NUREMBERG — Soccer isn’t everything. At least not in the sports equipment business. Adidas is learning that the hard way. The brand with the familiar three-stripe logo used the World Cup in Brazil to its advantage — far better than global leader Nike — but the hoopla died when the games ended. Adidas is in […]
PARIS – A cheeky move, one might say. To retrace the history of the undergarment – from the XXL fig leaf on Adam’s attributes taken from a 10th century manuscript to the tighty-whities of the 1980s (called kangaroo briefs in France because of their front pocket) – is a daring, er, undertaking indeed. A challenge […]
KAMPONG SPEU – Part of a shoe factory collapsed on Thursday in Cambodia, killing at least three workers, and adding to concerns about industrial safety after last month’s disaster in Bangladesh. The concrete roof of the Wing Star Shoes factory collapsed on Thursday morning, in the Kampong Speu province, west of the capital Phnom Penh. […]
After five long years of battle in court, Adidas has finally settled with Adivon, a Chinese sportswear company. The latter is to transfer its Chinese trademarks and the triangular logo to the German multinational and will not be allowed to use them again, in any store. Meanwhile, another unfinished lawsuit has aroused even more attention. […]