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What The Saga Of Chinese Influencers In Africa Says About Social Media — And China

Photo of a mobile phone displaying an "African makeup" tutorial on Douyin, TikTok's version of its platform designed for the Chinese market
An "African makeup" tutorial on Douyin, TikTok's version of its platform designed for the Chinese market The Initium

What has driven the rise and slow decline of Chinese social media influencers on the African continent? A mix of business, racism and censorship — and short attention spans of all of the above.

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