Worldcrunch
As a European court rules that the iconic toy can’t be trademarked, we go back to an earlier interview with Erno Rubik, who explained what inspired him to design that singular brain-and-fingers toy that has sold billions. And why it may be more relevant than ever in our digital world.
After more than 30 years, the “Golden Owl” has been found, ending frantic quests by thousands of players from around the world that involved wild excavations, low blows and even lawsuits. Based on mysterious clues from a book, this treasure hunt turned into a flourishing business, while keeping thousands of hunters hooked over decades.