Children play to explore and learn. But that does not mean that adults are less playful. As we celebrate June 11, the first International Day of Play, Worldcrunch’s Irene Caselli considers what play means for kids and adults alike.
Tag: playmobil
The surge in toy sales sparked by the COVID-19 pandemic has tailed off, and the industry is now in a serious crisis. LEGO, Mattel and others see a potential lifeline in a new target: adults who play. The “escape into the inner child” could become a market worth billions.
Manufacturers of toys are now finally working to reduce the environmental impact of their products, using more eco-friendly materials and promoting recycling and repairs. But are parents ready to buy second-hand toys or pay more for an eco-designed product? And do kids actually care?