From dedicated spas and luxury perfumes to prebiotics and behavioral therapies, how man’s best friend became the target of high-end marketing.
Tag: luxury brand
New reports indicate that luxury sales in mainland China have fallen by approximately 10% so far this year, and talking to those who used to buy European brand bags and clothes, it’s going to be virtual austerity for the foreseeable future.
The 157-year-old cosmetics firm is banking on the “personal touch” and enterprise of its familiar women sales representatives to see it through the multiple threats of online retailing, changing tastes and global economic tumult.
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Is Apple Still A Luxury Brand?
PARIS – So Yves Saint Laurent“s CEO has been named vice president at Apple. We don’t know much yet about what Paul Deneve’s role will be beyond the company’s mention of “special projects” and his reporting to Apple chief Tim Cook, but let’s try to analyze the move from the perspective of luxury strategy. We […]