A handful of producers are trying to boost the quality of coffee in Colombia, and improve rural lives in the process. They’d also like local consumers to be a bit more discerning.
Tag: Juan Valdez
BOGOTA — Call it the South American version of selling ice to eskimos: Starbucks is opening its first store in Colombia on July 16. The shop marks the start of the American coffee giant’s operations in a country that grows and produces lots of its own brew, and already has a strong, local but international, […]
KUWAIT CITY — Juan Valdez coffee shops, as familiar in some Latin American cities as Starbucks is elsewhere, opened their first franchise shop in Kuwait this month. The inauguration heralds the firm’s arrival in the cash-rich market of the Middle East, a region also believed to be key in cultural and branding terms. The chain […]
BOGOTA — After a long, drawn-out build-up, Starbucks has confirmed it will be coming to Colombia. The arrival of Howard Schultz’s company’s in the South America country famous for its coffee production will be the start of a very interesting showdown with local chain Juan Valdez — as well as all the small coffee shops […]