Long the preserve of the elite, caviar is now attracting a wider audience, boosted by its ubiquitous presence on social networks. This new visibility fascinates as much as it questions big names in the sector and Michelin-starred chefs.
Long the preserve of the elite, caviar is now attracting a wider audience, boosted by its ubiquitous presence on social networks. This new visibility fascinates as much as it questions big names in the sector and Michelin-starred chefs.
It is both a cultural phenomenon and a marketing play, but one researcher says that Muslim-inspired fashion is ultimately true to the faith.