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From One German Town, The Richest Local Rivalry In Global Sports: Adidas v. Puma

HERZOGENAURACH – The thing with the brush shoes gets Helmut Fischer going to this day. The small man with the friendly smile and pirate goatee sits in the visitors’ room of Puma Deutschland in the small, central German city of Herzogenaurach. Around here, Fischer is known as “Mister Puma.” The 63-year-old has been working for […]

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