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Economy Society

How Russian Brands Are Cashing In On Buyers’ Patriotism

MOSCOW — When Russian President Vladimir Putin’s approval rating began to rise last year, patriotism crept into Russian consumer preferences, branding experts say, so much so that companies are now catering to this newfound domestic pride. Branding agency Depot WPF recently developed a new design for a juice brand, using elements of traditional Russian painted […]

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