Turkey is the top world producer of hazelnuts. Yet, very little trickles down to its producers, and to Turkey in general. One Italian company, in particular, reaps the rewards of its harvest.
Tag: branding
Bye-bye blue bird, all hail X … Elon Musk’s recent rebranding of the Twitter platform app has sparked significant reactions from users and in the tech community, but brand designers also have their say. While rebranding can be for the better, success is never guaranteed — and can do more damage than good to a big name.
The embattled U.S. tech giant has unveiled a new name for its holding company: Meta. It will do little to soften the rising criticism of Facebook’s practices. Indeed, across the world’s many languages, we find the new name translates into all kinds of good content.
Many years ago, when Italian military service was still compulsory, the army subjected its new conscripts to a general culture test with various types of questions. One asked: “Who is Leonardo?,” which prompted a surprising range of responses. Someone, it seems, even replied “The pope.” The artist behind the most famous painting in the world, […]