Worldcrunch
Luxembourg is Europe’s luxury car capital, boasting one high-end ride for every 13 residents. Luxembourgers’ love for high-powered engines remains strong, even as the crackdown on carbon emissions intensifies. Take a ride through roads where roaring engines still rule.
BEIJING — As it marks the 10th anniversary of its entry into China, Lamborghini is undergoing a major rebranding operation — and one that cuts against the current. While virtually all other luxury carmakers have focused on attracting younger customers, the iconic Italian sports car brand wants to appeal instead to a more mature customer […]
The automobile market in China is at full throttle, but customers are extremely fickle. What are automakers – foreign and domestic – supposed to do to build brand loyalty?