Tag: afcon

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Economy Geopolitics

Beyond Soccer: Africa’s Sports Economy Is One Big Untapped Potential

​African Cup of Nations Quarter final match IvoryAfrican Cup of Nations Quarter final match between Ivory Coast vs Mali. Coast vs Mali.
African Cup of Nations Quarter final match between Ivory Coast vs Mali. Kim Price/CSM/ZUMA

As the Olympic flame of Athens prepares to illuminate the world of sports, Africa remains in the shadows. Yet the world’s youngest continent has an unparalleled potential to become a major hub for sports on a global scale.

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