Mama Shelter, pioneer of the lifestyle wave in Europe’s hotel industry, is celebrating its 15th anniversary. For Serge Trigano, the former Club Med President who co-founded it after years of hard work, the chain’s success is a form of revenge.
Yann Duvert is a journalist for French Business daily Les Echos. He covers tourism, gambling, and sports.
Mama Shelter, pioneer of the lifestyle wave in Europe’s hotel industry, is celebrating its 15th anniversary. For Serge Trigano, the former Club Med President who co-founded it after years of hard work, the chain’s success is a form of revenge.
The competition dreamed up by Spain’s former soccer star Gerard Piqué is developing at breakneck speed in Spain, and beyond. Thanks to a fun format and rules borrowed from a number of other sports, it is attracting a younger audience, which is something advertisers are keen to see.