Long the preserve of the elite, caviar is now attracting a wider audience, boosted by its ubiquitous presence on social networks. This new visibility fascinates as much as it questions big names in the sector and Michelin-starred chefs.
Laurent-David Samama is an author and journalist who writes for French daily Les Echos.
Long the preserve of the elite, caviar is now attracting a wider audience, boosted by its ubiquitous presence on social networks. This new visibility fascinates as much as it questions big names in the sector and Michelin-starred chefs.