WorldcrunchHunter Fujak is a Senior Lecturer in Sport Management at Deakin University, focused upon consumer behaviour and sport broadcasting. Hunter has cross-disciplinary experience across accounting and sport management, holding a CPA designation and a Masters degree in sport management. He has worked in both a qualitative and quantitative research capacity for some of Australia’s most recognised brands, including Fox Sports, NRL, Woolworths, Telstra, Nestle, Lion Nathan and Sportsbet. He has previously been involved in the reporting and analysis of television viewership for Australia’s largest sporting organisations, including the AFL, NRL, ANZ Championship, Tennis Australia and SANZAR.
Once a pub pastime, darts is now drawing millions of viewers and breaking broadcast records. Its mix of entertainment, accessibility, and fast-paced action has turned it into a commercial powerhouse.