With an 80% market share in the house-swap space, and explosive growth, HomeExchange, bought and reinvented by two Frenchmen, has become the undisputed champion of house swapping. Will it undercut the American giant’s hold on the market.
Anaïs Moutot is a reporter for France’s Les Echos Week-end. She used to be Les Echos’ San Francisco correspondent from 2016 to 2020.
With an 80% market share in the house-swap space, and explosive growth, HomeExchange, bought and reinvented by two Frenchmen, has become the undisputed champion of house swapping. Will it undercut the American giant’s hold on the market.
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