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The Obama-Romney Mall Poll - A Foreign Hunt For America's Undecided

Time to choose
Time to choose
Cain and Todd Benson
Corine Lesnes

DENVER - Political experts keep telling us there are no undecided voters this time around. Such received wisdom is reason alone to go look for them.

With less than a month left before the U.S. presidential election, statistically there must be at least a handful of undecided voters inside the walls of Cherry Creek, an upscale mall in Denver, Colorado.

But how do you spot undecided voters? Close to the children’s play area you can find soccer moms, the mostly suburban, upper-middle-class women, whom pollsters say are as likely to vote Democrat as they are to vote Republican. Stay-at-home moms love malls: they are cool in the summer, cozy in the winter. In the play area, they can watch over their children, and chat away on their cell phones.

Some shoppers are almost angry when asked if they are undecided. “No way! I know exactly who I’m going to vote for,” says a man without even stopping to answer the question. Those who have made their choice seem exasperated. They are tired of the negative ads, and believe the real issues aren’t being addressed. Most can’t wait for the campaign to be over.

Sometimes they just hate one of the candidates. “I will never, ever, vote for Obama,” says Jane Dellarue, 65, as she repeats the Tea Party positions (death to socialism and taxes, long live the American health-care model).

Republican nominee Mitt Romney doesn’t trigger the same level of hatred, but many people were annoyed with his performance during the first presidential debate; they thought he acted like a “playground bully.” “He flip-flops, always changes his mind and contradicts his own stances,” adds Elisabeth Young, 32. But even Obama supporters admit Romney showed “a human side” during the debate they hadn’t seen before.

In between the Pacsun and Century 21 stores, we meet voters who are less flustered, but just as sure of their choice - two teenagers who look like they skipped school to hold hands in the mall. “Obama,” says the girl. “Obama,” adds the boy. And yes they are old enough to vote, they say.

Three voters, two choices

And then finally, our first undecided voter comes along. Jane Waters, 56, voted for Obama in 2008 and so did her husband. She’s still undecided but her husband “has completely crossed over” to the Republicans. “He even started watching Fox News. I can’t believe it,” she adds. He’s a businessman, she is a consultant. Clearly, they haven’t taken much of a hit with the economic crisis. After watching the October 3 debate, Jane was “impressed” by Romney and thought Obama looked “apathetic.”

But “neither one has a viable plan.” The good news for the Democrats: she is very worried about Republican attacks “against women’s rights.” Statistically, Jane Waters represents Barack Obama’s best chance for reelection.

Undecided voter No. 2 is a man: Brandon Allen, 34, a real-estate consultant. He voted for John McCain in 2008 for what he describes as "personal reasons." This time he wants to vote for the best economic plan. For him, the debate showed Mitt Romney “under a more positive light,” but it didn’t really win him over. “What I want to see is a plan. You have a plan? Show me a plan!”

The problem is that neither candidate wants to unveil his whole plan, for fear of losing their base. Romney cannot say which tax cuts for the rich he would get rid of and the President cannot say what concessions he’s ready to make in order to reduce the deficit.

Scott Anderson, 46, is a yoga teacher and undecided voter No. 3. He chose Obama in 2008, but this year he isn’t excited about his options. “I don’t trust Romney. He has been reincarnated three times already.” But he isn’t too happy with Obama’s first term either, so he doesn’t really want to give him four more years in office.

With just a few weeks left, he doesn’t seem in a hurry to make a decision. “I don’t feel that voting for either one of the candidates is voting for a solution.”

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Livestream Shopping Is Huge In China — Will It Fly Elsewhere?

Streaming video channels of people shopping has been booming in China, and is beginning to win over customers abroad as a cheap and cheerful way of selling products to millions of consumers glued to the screen.

A A female volunteer promotes spring tea products via on-line live streaming on a pretty mountain surrounded by tea plants.

In Beijing, selling spring tea products via on-line live streaming.

Xinhua / ZUMA
Gwendolyn Ledger

SANTIAGOTikTok, owned by Chinese tech firm ByteDance, has spent more than $500 million to break into online retailing. The app, best known for its short, comical videos, launched TikTok Shop in August, aiming to sell Chinese products in the U.S. and compete with other Chinese firms like Shein and Temu.

Tik Tok Shop will have three sections, including a live or livestream shopping channel, allowing users to buy while watching influencers promote a product.

This choice was strategic: in the past year, live shopping has become a significant trend in online retailing both in the U.S. and Latin America. While still an evolving technology, in principle, it promises good returns and lower costs.

Chilean Carlos O'Rian Herrera, co-founder of Fira Onlive, an online sales consultancy, told América Economía that live shopping has a much higher catchment rate than standard website retailing. If traditional e-commerce has a rate of one or two purchases per 100 visits to your site, live shopping can hike the ratio to 19%.

Live shopping has thrived in China and the recent purchases of shopping platforms in some Latin American countries suggests firms are taking an interest. In the United States, live shopping generated some $20 billion in sales revenues in 2022, according to consultants McKinsey. This constituted 2% of all online sales, but the firm believes the ratio may become 20% by 2026.

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