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Geopolitics

P.R. Nightmare: Porn Star Luka Magnotta And His “Killer Beer”

A little lesson in what not to do when a porn star killer posts a photo of himself on Facebook drinking a bottle of your delicious beer.

The Labatt/Magnotta debacle prompted an outpouring of sarcastic responses on Twitter (DennisVanStaalduinen)
The Labatt/Magnotta debacle prompted an outpouring of sarcastic responses on Twitter (DennisVanStaalduinen)

BERLIN - Somewhere in Canada, Charlie Angelakos, marketing head of the Labatt beer brand, may have just faced the most uncomfortable meeting he ever had with his bosses. Because his department made one, but crucial, mistake: it tried to get the Montreal Gazette to take down a picture on its site featuring Luka Rocco Magnotta, porn actor and alleged murderer, holding a bottle of Labatt Blue beer.

Angelakos asked that "in view of the nature of the story" the picture be removed and another, Labatt-less picture of the alleged killer be used – and promptly unleashed a galloping case of what is known as the "Streisand effect."

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Geopolitics

The Days After: What Would Happen If Putin Opts For A Tactical Nuclear Strike

The risk of the Kremlin launching a tactical nuclear weapon on Ukraine is small but not impossible. The Western response would itself set off a counter-response, which might contain or spiral to the worst-case scenario.

An anti-nuclear activist impersonates Vladimir Putin at a rally in Berlin.

Yves Bourdillon

-Analysis-

PARISVladimir Putin could “go nuclear” in Ukraine. Yes, this expression, which metaphorically means “taking the extreme, drastic action,” is now literally considered a possibility as well. Cornered and humiliated by a now plausible military defeat, experts say the Kremlin could launch a tactical nuclear bomb on a Ukrainian site in a desperate attempt to turn the tables.

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In any case, this is what Putin — who put Russia's nuclear forces on alert just after the start of the invasion in late February — is aiming to achieve: to terrorize populations in Western countries to push their leaders to let go of Ukraine.

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Central to the tragic absurdity of this war is the question of language. Vladimir Putin has repeated that protecting ethnic Russians and the Russian-speaking populations of Ukraine was a driving motivation for his invasion.

Yet one month on, a quick look at the map shows that many of the worst-hit cities are those where Russian is the predominant language: Kharkiv, Odesa, Kherson.

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