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FOCUS: Russia-Ukraine War

Winter Is Coming: Breaking Down Russian Propaganda Across Europe

Hit by EU sanctions, Russia is working hard to spread its own propaganda through neighboring countries. A new study breaks down exactly what that disinformation campaign is saying — and whether it's working.

Poster of Russia's President Vladimir Putin in Warsaw

Irina Subota

-Analysis-

KYIV — One of the main narratives of Russian propaganda in recent years can be summed up as: "Russia is a global power and the West must respect it." Yet since the beginning of the invasion, the European Union has imposed a series of sanctions against Russia.

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In light of this clash, Moscow's propaganda in the West has taken four different and distinct lines: "The future of the EU will be cold and hungry...," "the EU shot itself in the foot...," "the U.S. economy is also suffering, and is now looking for ways to resume business with Russia...," and "sanctions do not harm Russia, they only make it stronger."

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Central to the tragic absurdity of this war is the question of language. Vladimir Putin has repeated that protecting ethnic Russians and the Russian-speaking populations of Ukraine was a driving motivation for his invasion.

Yet one month on, a quick look at the map shows that many of the worst-hit cities are those where Russian is the predominant language: Kharkiv, Odesa, Kherson.

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