When the world gets closer.

We help you see farther.

Sign up to our expressly international daily newsletter.

Already a subscriber? Log in .

You've reached your limit of one free article.

Get unlimited access to Worldcrunch

You can cancel anytime .


Exclusive International news coverage

Ad-free experience NEW

Weekly digital Magazine NEW

9 daily & weekly Newsletters

Access to Worldcrunch archives

Free trial

30-days free access, then $2.90
per month.

Annual Access BEST VALUE

$19.90 per year, save $14.90 compared to monthly billing.save $14.90.

Subscribe to Worldcrunch

Italian Politics, A Mix Of Pro Wrestling And Turkish Coffee

Luigi Di Maio, Giuseppe Conte and Matteo Salvini at a press conference
Luigi Di Maio, Giuseppe Conte and Matteo Salvini at a press conference
Ugo Magri

It started as an unlikely marriage of convenience: after Italy's elections in March 2018, the far-right League party and the anti-establishment Five Star Movement (M5S) formed a coalition government. Fighting over the choice of prime minister, the two parties settled for an unknown political figure: Giuseppe Conte, a lawyer whose 12-page résumé raised more than a few questions. Matteo Salvini, the League leader, and Luigi Di Maio of M5S both became deputy prime ministers, with the former also taking over as interior minister and the latter as minister of economic development.

The M5S began on top, having gained 32% of the national vote. The League was the major party in the center-right coalition, with 17% of the vote. Together, they had a majority in the government. But they appealed to voters with different tastes and needs: M5S was popular in the south and among more progressive people with a distaste for the establishment; the League's natural electorate is among anti-immigrant, nationalist voters, mainly in the North of the country.

The two parties clashed over several issues: the environment, migration, LGBT+ rights. The spats within this yellow-green coalition (known as such for the respective parties' colors) have even spilled over into the campaign for next month's European elections, with Salvini threatening to pull the plug on the government.

But as the coalition keeps going, with the League gaining ground among voters, and the M5S losing momentum after compromising on several issues, La Stampa's Ugo Magri has a theory about the nature of the internal combat:


TURIN — In the Roman palaces that matter most, the following idea circulates: the conflict between Di Maio and Salvini, amplified by the media as a boxing match, is actually more similar to professional wrestling. Unlike in boxing, wrestlers do not hit each other seriously, but stage a fight to entertain the paying public. Children, especially in the U.S., laugh at the sight of these great masked beasts who take terrible blows and immediately get back up as if nothing had happened, ready to hit back.

Italian politics has become like a wrestling match — Photo: Sam Litvin

There you have it: Italian politics has become a sort of wrestling match where the conflict is staged and concerns only marginal issues, set up to capture attention and distract people from the many real ills that Italy is facing. And all of this would last until a reconciliation immediately after the European elections, in order to continue the journey hand in hand.

This at least is the prediction of some insiders. So far there have been no signs of a real crisis such as to raise the alarm, only skirmishes aimed at entertaining. And yet, of course, anything can happen. Even in wrestling it sometimes happens that, in the excitement of the make-believe, someone lands a forbidden blow and at that point a real fight breaks out. Violent games always involve a percentage of risk. So the deputy prime ministers will have to be careful, stopping at the right time so as not hurt each other too much. Will they succeed? This is the big question right now.

Before drinking, you have to wait for the coffee to settle.

Di Maio and Salvini are just like Turkish coffee — Photo: Müslüm Bayburs

There is another metaphor circulating, this one among pollsters, to describe the current state of affairs: Turkish coffee. For those who have been to the Bosphorus, it is a very simple recipe: you boil water, pour it into a cup and add coffee and sugar, maybe even a touch of cardamom. But before drinking, you have to wait for the coffee to settle. Same procedure with Di Maio and Salvini. At first there was so much anxiety, mixed with curiosity: it was not clear what these two could come up with together, but the desire to put them to the test prevailed.

According to pollsters, the waiting phase is now over. After almost a year in power, the yellow-green mixture begins to settle in people's opinion. Day after day Italians have come to understand what they can expect, for better or for worse, from the deputy prime ministers and those around them. Citizens are getting an idea of the potential and limitations of this strange alliance. But once their idea will settle, there will be no going back. As with Turkish coffee, it takes time before you can taste it. But once you do, and if you don't like it, you'll never drink it again.

You've reached your limit of free articles.

To read the full story, start your free trial today.

Get unlimited access. Cancel anytime.

Exclusive coverage from the world's top sources, in English for the first time.

Insights from the widest range of perspectives, languages and countries.


Livestream Shopping Is Huge In China — Will It Fly Elsewhere?

Streaming video channels of people shopping has been booming in China, and is beginning to win over customers abroad as a cheap and cheerful way of selling products to millions of consumers glued to the screen.

A A female volunteer promotes spring tea products via on-line live streaming on a pretty mountain surrounded by tea plants.

In Beijing, selling spring tea products via on-line live streaming.

Xinhua / ZUMA
Gwendolyn Ledger

SANTIAGOTikTok, owned by Chinese tech firm ByteDance, has spent more than $500 million to break into online retailing. The app, best known for its short, comical videos, launched TikTok Shop in August, aiming to sell Chinese products in the U.S. and compete with other Chinese firms like Shein and Temu.

Tik Tok Shop will have three sections, including a live or livestream shopping channel, allowing users to buy while watching influencers promote a product.

This choice was strategic: in the past year, live shopping has become a significant trend in online retailing both in the U.S. and Latin America. While still an evolving technology, in principle, it promises good returns and lower costs.

Chilean Carlos O'Rian Herrera, co-founder of Fira Onlive, an online sales consultancy, told América Economía that live shopping has a much higher catchment rate than standard website retailing. If traditional e-commerce has a rate of one or two purchases per 100 visits to your site, live shopping can hike the ratio to 19%.

Live shopping has thrived in China and the recent purchases of shopping platforms in some Latin American countries suggests firms are taking an interest. In the United States, live shopping generated some $20 billion in sales revenues in 2022, according to consultants McKinsey. This constituted 2% of all online sales, but the firm believes the ratio may become 20% by 2026.

Keep reading...Show less

The latest