Close brushes with bulls are part of the culture of Arles, which maintains a strong tradition of bullfighting in local Roman ampitheaters and annual festivals with well-organized courses of the bulls through the streets of the southern French city.

But on Tuesday, it was the bulls who chose the time and place to brush with the locals. French broadcaster France 3 reports that three bulls escaped from the city's bullring where they were taking part in a photoshoot for a promotional poster, advertising the upcoming Cocarde d'Or bull racing events.

Although two of the bovines were promptly captured, videos published on social media show manadiers cowboys giving chase to the third one, which managed to evade rescue services a while longer, even crossing the Rhône River and hiding in a grove. Police forces had to resort to a drone to locate the bull, eventually catching it around noon according to local daily La Provence.

During its hour-long taste of freedom, the animal knocked over a 69-year-old jogger, who had to be hospitalized for a shoulder injury. It gives new meaning to running with the bulls.