When the world gets closer.

We help you see farther.

Sign up to our expressly international daily newsletter.

USA

Economy

Don't Trust The TikTok Business Gurus

Anne-Claire Bennevault, founder of consulting firm BNVLT and think tank SPAK.fr, weighs in on the rise of the so-called "finfluencers".

Op-Ed

Some 15 or 20 years ago, if you were looking to get into finance, you would read the Wall Street Journal, pay attention to Henry Kaufman's analyses and closely follow both Ray Dalio's speeches and Warren Buffet's masterclasses. These traditional financial gurus do continue to have very large audiences, but now they are rivaled by tech-savvy newcomers who understand the power of social media.

Watch VideoShow less
EXPLORE OTHER TOPICS
chinaitalyusafrancegermany