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This Happened

This Happened—January 8: The King Of Rock And Roll Is Born

Elvis Presley is born on this day in 1935.

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Who was Elvis Presley?

Born into a poor family in Mississippi, he rose to become a global icon and the “King of Rock and Roll”. He has been inducted into five Halls of Fame and sold over one billion records worldwide.

Why was Elvis Presley so popular?

Aside from his good looks, charm and voice, Elvis’ career overlapped with the birth of new media outlets, such as television and the transistor radio. Elvis’s music also incorporated many different genres, such as rock, country and R&B.

How did Elvis Presley die?

Elvis Presley died of a heart attack at the age of 42 at his home in Graceland, Memphis. He had struggled with an addiction to prescription barbiturates, which likely contributed to the heart attack.

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Future

Livestream Shopping Is Huge In China — Will It Fly Elsewhere?

Streaming video channels of people shopping has been booming in China, and is beginning to win over customers abroad as a cheap and cheerful way of selling products to millions of consumers glued to the screen.

A A female volunteer promotes spring tea products via on-line live streaming on a pretty mountain surrounded by tea plants.

In Beijing, selling spring tea products via on-line live streaming.

Xinhua / ZUMA
Gwendolyn Ledger

SANTIAGO — TikTok, owned by Chinese tech firm ByteDance, has spent more than $500 million to break into online retailing. The app, best known for its short, comical videos, launched TikTok Shop in August, aiming to sell Chinese products in the U.S. and compete with other Chinese firms like Shein and Temu.

Tik Tok Shop will have three sections, including a live or livestream shopping channel, allowing users to buy while watching influencers promote a product.

This choice was strategic: in the past year, live shopping has become a significant trend in online retailing both in the U.S. and Latin America. While still an evolving technology, in principle, it promises good returns and lower costs.

Chilean Carlos O'Rian Herrera, co-founder of Fira Onlive, an online sales consultancy, told América Economía that live shopping has a much higher catchment rate than standard website retailing. If traditional e-commerce has a rate of one or two purchases per 100 visits to your site, live shopping can hike the ratio to 19%.

Live shopping has thrived in China and the recent purchases of shopping platforms in some Latin American countries suggests firms are taking an interest. In the United States, live shopping generated some $20 billion in sales revenues in 2022, according to consultants McKinsey. This constituted 2% of all online sales, but the firm believes the ratio may become 20% by 2026.

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