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This Happened

This Happened - February 15: Largest Peace Demonstration Ever

On this day, 20 years ago, it is estimated that more than 10 million people participated in demonstrations around the world, considered the largest coordinated peace demonstrations in history.


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What was the purpose of the peace demonstration of 2003?

The purpose of the demonstration was to protest against the impending invasion of Iraq by the United States and its allies.

Where did the peace demonstration of 2003 take place?

Demonstrations took place in hundreds of cities worldwide, including major cities such as London, Rome, Paris, Berlin, and New York. It was organized by a coalition of anti-war groups, peace organizations, and individual activists.

What was the outcome of the 2003 peace demonstrations?

The demonstration did not stop the invasion of Iraq, which began on March 20, 2003. However, it did raise awareness and generate significant public opposition to the war.

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Future

Livestream Shopping Is Huge In China — Will It Fly Elsewhere?

Streaming video channels of people shopping has been booming in China, and is beginning to win over customers abroad as a cheap and cheerful way of selling products to millions of consumers glued to the screen.

A A female volunteer promotes spring tea products via on-line live streaming on a pretty mountain surrounded by tea plants.

In Beijing, selling spring tea products via on-line live streaming.

Xinhua / ZUMA
Gwendolyn Ledger

SANTIAGO — TikTok, owned by Chinese tech firm ByteDance, has spent more than $500 million to break into online retailing. The app, best known for its short, comical videos, launched TikTok Shop in August, aiming to sell Chinese products in the U.S. and compete with other Chinese firms like Shein and Temu.

Tik Tok Shop will have three sections, including a live or livestream shopping channel, allowing users to buy while watching influencers promote a product.

This choice was strategic: in the past year, live shopping has become a significant trend in online retailing both in the U.S. and Latin America. While still an evolving technology, in principle, it promises good returns and lower costs.

Chilean Carlos O'Rian Herrera, co-founder of Fira Onlive, an online sales consultancy, told América Economía that live shopping has a much higher catchment rate than standard website retailing. If traditional e-commerce has a rate of one or two purchases per 100 visits to your site, live shopping can hike the ratio to 19%.

Live shopping has thrived in China and the recent purchases of shopping platforms in some Latin American countries suggests firms are taking an interest. In the United States, live shopping generated some $20 billion in sales revenues in 2022, according to consultants McKinsey. This constituted 2% of all online sales, but the firm believes the ratio may become 20% by 2026.

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