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How Facebook's Metaverse Could Undermine Europe's Tech Industry

Mark Zuckerberg boasted that his U.S. tech giant will begin a hiring spree in Europe to build his massive "Metaverse." Touted as an opportunity for Europe, the plans could poach precious tech talent from European tech companies.

How Facebook's Metaverse Could Undermine Europe's Tech Industry
Carl-Johan Karlsson

PARIS — Facebook's decision to recruit 10,000 people across the European Union might be branded as a vote of confidence in the strength of Europe's tech industry. But some European companies, which are already struggling to fill highly-skilled roles such as software developers and data scientists, are worried that the tech giant might make it even harder to find the workers that power their businesses.


Facebook's new European staff will work as part of its so-called "metaverse," the company's ambitious plan to venture beyond its current core business of connected social apps.

Shortage of French developers

Since Facebook CEO Mark Zuckerberg announced his more maximalist vision of Facebook in July, the concept of the metaverse has quickly become a buzzword in technology and business circles. Essentially a sci-fi inspired augmented reality world, the metaverse will allow people to interact through hardware like augmented reality (AR) glasses that Zuckerberg believes will eventually be as ubiquitous as smartphones.

The ambition to build what promoters claim will be the successor to the mobile internet comes with a significant investment, including multiplying the 10% of the company's 60,000-strong workforce currently based in Europe. The move has been welcomed by some as a potential booster for the continent's tech market.

Eight out of 10 French software companies say they can't find enough workers.

"In a number of regions in Europe there are clusters of pioneering technology companies. A stronger representation of Facebook can support this trend," German business daily Handelsblatt notes.

And yet the enthusiasm isn't shared by everyone. In France, company leaders worry that Facebook's five-year recruiting plan will dilute an already limited talent pool, with eight out of 10 French software companies already having difficulties finding staff, daily Les Echos reports.

The profile of Facebook founder Mark Zuckerberg displayed on a smartphone

Cris Faga / ZUMA

Teleworking changes the math

There is currently a shortage of nearly 10,000 computer engineers in France, with developers being the most sought-after, according to a recent study by Numéum, the main employers' consortium of the country's digital sector.

Facebook has said its recruiters will target nations including Germany, France, Italy, Spain, Poland, the Netherlands and Ireland, without mentioning specific numbers in any country. But the French software sector, which has so far managed to retain 59% of its workforce, fears that its highly skilled and relatively affordable young talent will be fertile recruiting grounds — especially since the pandemic has ushered in a new era of teleworking.

Facebook's plan to build its metaverse comes at a time when the nearly $1-trillion company faces its biggest scandal in years over damning internal documents leaked by a whistleblower, as well as mounting antitrust scrutiny from lawmakers and regulators. Still, as the sincerity of Zuckerberg's quest is underscored by news that the pivot might also come with a new company name, European software companies might want to start thinking about how to keep their talent in this universe.

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FOCUS: Russia-Ukraine War

Alexandroupoli, How The Ukraine War Made This Sleepy Greek Port A Geopolitical Hub

Once neglected, this small port in Thrace, northeastern Greece, has become a strategic hub for transporting men and arms to the shores of the Black Sea. Propelled by ambitious infrastructure and gas projects, the region dreams of becoming an alternative to the Bosphorus strait.

Alexandroupoli, How The Ukraine War Made This Sleepy Greek Port A Geopolitical Hub

The U.S. military processing military equipment in the port of Alexandroupoli.

Basile Dekonink

ALEXANDROUPOLI — Looks like there's a traffic jam in the port of Alexandroupoli.

Lined up in tight rows on the quay reserved for military activities, hundreds of vehicles — mostly light armored vehicles — are piled up under the sun. Moored at the pier, the "USNS Brittin," an impressive 290-meter roll-off cargo ship flying the flag of the U.S. Navy, is about to set sail. But what is all this gear doing in this remote corner of the sea in Thrace, in the far northeast of Greece?

Of all the geopolitical upheavals caused by the Russian offensive of Feb. 24 2022, Alexandroupoli is perhaps the most surprising. Once isolated and neglected, this modest port in the Eastern Mediterranean, mainly known for its maritime connection to the nearby island of Samothrace, is being revived.

Diplomats of all kinds are flocking there, investors are pouring in, and above all, military ships are arriving at increasingly regular intervals. The capital of the province of Evros has become, in the midst of the war in Ukraine, a hub for transporting arms and men to the shores of the Black Sea.

“If you look north from Alexandroupoli, along the Evros River, you can see a corridor. A corridor for trade, for the transport of goods and people to the heart of the Balkans and, a little further, to Ukraine," explains the port's CEO, Konstantinos Chatzikonstantinou, from his office right on the docks. According to him, the sudden interest in this small town of 70,000 inhabitants is explained by "geography, geography, and… geography.”

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