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TOPIC: yves saint laurent

A Touch Of Grunge For Saint Laurent - Hedi Slimane Rocks Paris Fashion World

PARIS – After years at Dior, designer Hedi Slimane was named creative director at Yves Saint Laurent in 2012, where he has embarked on a strategy to revolutionize the legendary French fashion house. He has just opened a new flagship store on Paris’s luxurious Avenue Montaigne and renamed the brand “Saint Laurent.”

Black, white and marble everywhere. Saint Laurent’s new flagship store looks like a black box illuminated by artificial lights from the outside — but its ambitions and goals are clear. This new store, located in the center of Paris’s “golden triangle” of luxury retailers, is the uppercut that seals the message Slimane has been sending the fashion world since his arrival at Saint Laurent a year ago.

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