This Happened — March 3: Oscars Selfie
The Oscars selfie was a photograph posted during the 86th Academy Awards ceremony on this day in 2014, featuring several high-profile celebrities. It captured the selfie craze, and the obsession with celebrity culture.
Who took the 2014 Oscars selfie?
The selfie was taken by Bradley Cooper, with the phone of the host of the ceremony, Ellen DeGeneres, and included several other celebrities, such as Jennifer Lawrence, Lupita Nyong'o, Meryl Streep, Julia Roberts, Kevin Spacey, Brad Pitt, and Angelina Jolie.
Why did the 2014 Oscars selfie go viral?
The 2014 Oscars selfie quickly went viral due to the high-profile nature of the celebrities in the photograph, as well as Ellen DeGeneres' large social media following. Within minutes of being posted on Twitter, the selfie had been retweeted many thousands of times and it became the most retweeted tweet of all time at the time. The selfie also helped to boost Samsung's profile, as the smartphone brand was a sponsor of the Oscars.
Was the 2014 Oscars selfie pre-planned?
While it was later revealed that the selfie was pre-planned by Samsung and Ellen DeGeneres, the candid nature of the photograph and the spontaneous reactions of the celebrities helped to create a sense of authenticity and fun.