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At La Stampa headquarters in Turin
Jillian Deutsch

Nuance, Truth And Twitter — Q&A With La Stampa's Anna Masera

In the second installment of a new series of articles to get to better know journalists and journalism around the world, Worldcrunch spoke to Anna Masera, public editor of top Italian daily La Stampa, about the differences between Donald Trump and Silvio Berlusconi, foreign media's focus on the pope and engaging with citizens via social media.

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What was your most unforgettable experience in journalism?

My first story in New York City at the Columbia University Journalism School in 1984. The story was on thalassemia told through a young Italian-American patient dying in the hospital. It was unforgettable both because it was my first piece, in which I practiced the "show, don't tell" golden rule of journalism, and because it was a very moving first experience to write about suffering.

Is there something you wish foreigners knew about your country?

I wish people were educated about Italy, just as Italians should be educated about other countries. I guess I wish people didn't use stereotypes to identify Italians. Italians are very self-critical and ironic. We're not proud as a nation and not very patriotic except for soccer. But, then again, lately there is a new nationalistic streak due to the economic crisis which fosters fear.

Does this nationalistic streak affect how you view your own country now?

Yes, I don't sympathize. But I am also very sad for Italy's youth, who are leaving the country in search of job opportunities; and for freelancers, many middle-aged people forced to accept very bad economic conditions, and are burdened by Italy's bureaucracy. It's a real plague that hampers innovation.

Is there something that's overlooked in foreign coverage of Italy, especially nowadays considering how much money is being cut from news budgets?

Foreign media in Italy cover mostly the Pope and cliché stories about the mafia, food and tourism. Italy has a lot more to it than that. Like all countries, it deserves more nuanced coverage about its society, economics, politics and culture; but I understand the cuts due to the overall crisis.

Does Trump's handling of the press remind you of Silvio Berlusconi?

Trump seems a lot worse.

How so? Are there ways in which you find them comparable?

Yes, of course: They're both rich, sexist, aging sex-maniacs, populist, ignorant, TV-oriented, corrupt, friends of Putin. But Berlusconi probably never came across as terrible as Trump because, in the world political scenario, he is less powerful. And Italy is Catholic, so the underlying values of the countries are so different. We oppose war by Constitution and ban the death penalty, and we don't carry guns like Americans in the Wild West. And Berlusconi — as opposed to Trump — did manage to create a successful business and jobs, and he got credit for that.

How is La Stampa adapting to the 21st century?

La Stampa is striving to stay relevant in the information society by being original in its coverage, by being on all platforms with suitable content and by trying to be transparent and trustworthy and true to its identity and readership.

Anna Masera at State of The Net conference in 2014

How is the media in Italy different from other countries?

Italian media are very television-driven, but there is a lot of new experimenting going on everywhere. It's an exciting time to innovate and there is a lot of room for improvement.

How has working in social media at La Stampa changed your views of journalism and reporting?

I was the first social media editor in Italy! It made me very interactive with the public, very willing to offer a public service, answer requests, correct errors, explain our work and crowd-source information.

What was it like starting a position that you were, essentially, pioneering?

Not easy. The establishment doesn't like novelties, but it was exciting and a challenge that keeps me very much engaged and passionate, like in a start-up.

You took a temporary leave from your job at La Stampa to work communications for the Italian parliament. Why did you try that end of the communications business, and what was it like transition back to working at La Stampa?

I was head of communications and of the press office of the Lower House of Parliament in Rome for two years, called on to digitalize and socialize — literally, I opened the social media accounts on Twitter, Facebook and others. It was a good civic service experience. I learned a lot, and being an outsider from the political realm, I think I brought some innovation that was deeply needed like making communication more transparent and more of service to the public and all citizens who want information from that public institution. But I always knew that I wanted to go back to journalism.

What's your favorite social media platform?

Twitter. It's made for journalism.

Do you have a favorite word or phrase in Italian?


What's your favorite Italian food and/or drink?

Spaghetti al dente and red wine.

What person from your country do you admire the most (living or dead)?

Leonardo da Vinci.

What are you reading right now?

I read more than one book at the same time. I am reading Enough Said: What's Gone Wrong with the Language of Politics? by Mark Thompson, president and CEO of the New York Times; and also Non Aspettarmi Vivo ("Don't Wait for Me Alive") by Anna Migotto and Stefania Miretti, a documented story about the young jihadists behind recent terrorist events. But I also like lighter stuff, like I have been reading all of Don Winslow"s novels.

If you were a character in a book, who would you be and why?

When I was a girl I loved Scarlett O'Hara in Gone with the Wind because she was so passionate and never gave up.

BFMTV crew in France
Sruthi Gottipati

A Crazy Campaign! Q&A With French Reporter Camille Langlade

PARIS — Five days ahead of the showdown between Emmanuel Macron and Marine Le Pen in France's crucial presidential elections, Worldcrunch has asked Camille Langlade, a political reporter at the 24-hour French news channel BFMTV to share her experiences covering the non-stop action of national political campaigns, and more. This is the first installment in a series of Worldcrunch articles to get to better know journalists and journalism in different countries around the world. *Sign up here to Worldcrunch iQ, our global contributor platform.

1. What was your most unforgettable reporting experience ever?

My most unforgettable reporting experience is the death of Pope John Paul II and the election of his successor, Benedict XVI in Rome in 2005. I was a correspondent in Italy for a French radio station, and just getting started as a journalist, fresh out of journalism school. For a month, we worked day and night, reporting on the thousands of faithful who gathered on St. Peter's Square, in a silence I've never experienced since. I would leave my home near the Vatican, and straddle over the pilgrims sleeping on the ground as they waited for the funeral of John Paul II. It was all extraordinary — in the literal sense — an out-of-time moment: the decorum surrounding John Paul II's funeral, his body lying in state at St. Peter's Basilica; then the election of Benedict XVI, during the conclave I commented on live from St. Peter's Square, the gray smoke, neither white nor black! It was an unbelievably rich experience because it brought together everything I love in journalism: meeting people, dealing with international and diplomatic affairs and politics, with the conclave.

2. What about your current beat, French politics?

François Hollande's victory on May 6, 2012, which I covered from Tulle Hollande served as mayor of Tulle from 2001 to 2008, was a historic moment in France's political life — the culmination of a one-year campaign that started with the scandal that led to the fall of Dominique Strauss-Kahn in New York Strauss-Kahn had been expected to be a leading candidate for the 2012 French presidency for the Socialist Party. Then the whole campaign of the Socialist candidate, from the primary election to his debut at the Elysée: Witnessing the shock and unpreparedness of a candidate suddenly in power was quite an epiphany. We should have the same transition system as they do in the United States. In France, the candidate becomes president overnight.

3. What has been your most interesting experience reporting on the current French elections?

The whole campaign has been completely crazy! Almost every day, we discovered — and covered — "firsts' in the political history of the Fifth Republic. We lived through and commented live on the end of an era: François Hollande's decision not to run for president again a first for an incumbent president, the elimination of former president Nicolas Sarkozy in the first round of the Republican primary, Prime Minister Manuel Valls's defeat in the center-left primary.

And above all, the uncertainty, until the very end, about whom so many voters would choose. Every day was full of surprises. At some point, we may have thought: "Sarkozy, Hollande, Le Pen (who all ran in 2012) ... this is going to be one boring campaign." But the race has foiled all predictions. It was such a formidable moment of democratic life.

4. How is the media in France different from other countries?

What struck me about the American election was the amount of space dedicated to Donald Trump. He was ubiquitous because he fascinated the media.

During a presidential campaign in France, we are forced to follow the rules of the CSA, the country's Higher Audiovisual Council: At first, all the main candidates must be given equitable air time depending on how they fared in previous local elections; and then complete equality among all the candidates during the last leg of the campaign. It's not necessarily ideal. The media have been widely accused of rooting for this or that candidate. But at least this type of rule imposes a principle of equity that's beneficial.

5. What is the effect of the demands of a 24-hour news cycle on your work and political campaigns in general?

It has changed everything! We must be on the lookout at all times. Even on non-working days, it's better to stay informed on the latest twist or controversy or political fact. It's extremely dense. Obviously, the main candidates have understood this. They pace their campaign according to the television and social networks. Everything happens so much faster.

Photo: Camille Langlade

6. What's your favorite social media platform? How do you use it while you're reporting?

Twitter, unquestionably. I used it less often this year for lack of time but I try to post what I see or bits of analysis on Twitter regularly. I post photos of meetings, facts: the number of people attending, videos. And I keep an eye Twitter all the time, it has become a reflex and a crucial news tool to keep abreast of what the candidates and their supporters are up to.

7. What's the first word that comes to mind when you hear the name Donald Trump?

I would say "impulsive" or "Twitter".

8. Do you have a favorite phrase or word in French?

I have one in Italian: "Magari", which means "if only" but with a certain positive sense of hope — much stronger than in French.

9. What's your favorite French food and/or drink?

Châteauneuf-du-Pape (red wine) and ratatouille.

10. Which person from your country do you admire the most (living or dead)?

Charles De Gaulle.

11. What are you reading right now?

I read the press everyday! I'm looking forward to reading novels again. I'm eagerly awaiting Elena Ferrante's next book.

12. If you were a character in a book, who would you be and why?

I would be Elena — one of the two friends Elena Ferrante created in her series. She's a hard-working student living in a working-class neighborhood in Naples who passes the entrance exam for the prestigious Scuola Normale Superiore of Pisa. She makes her way through the second half of the 20th century, trying to be a feminist, fighting to work, write, love freely and raise her children as best as she can. I love her. She's much less romanesque than her friend Lila — the heroine who's incredibly tragic. But I look more like Elena than Lila!

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