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InterNations
ADWEEK
Adweek is a weekly American advertising trade publication that was first published in 1978. Adweek covers creativity, client-agency relationships, global advertising, accounts in review, and new campaigns.
Nabcosmetic pop up store in Paris, France
Society
Melissande Kingue

Instagram's International Influencers: One Global Recipe

PARIS — In the beauty and fashion industry, Instagram and brands have begun to blend into one. And it's happening all over the world. As Sabine Delanglade explains in Les Echos, the French business daily, the social media success stories tend to follow a certain script. You need at least 50,000 followers for sponsors to start being interested in your profile, which can lead to partnerships with existing brands. Top one million, and you might start to think about launching a makeup or clothing line of your own.

But every Instagram "story" is different. Posting in English is usually required to rise to Instagram megastar status, but many haven't started out that way. Here are five international "Instabrands' who've made it big.

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