PARIS — In the beauty and fashion industry, Instagram and brands have begun to blend into one. And it's happening all over the world. As Sabine Delanglade explains in Les Echos, the French business daily, the social media success stories tend to follow a certain script. You need at least 50,000 followers for sponsors to start being interested in your profile, which can lead to partnerships with existing brands. Top one million, and you might start to think about launching a makeup or clothing line of your own.
But every Instagram "story" is different. Posting in English is usually required to rise to Instagram megastar status, but many haven't started out that way. Here are five international "Instabrands' who've made it big.
@MichelleLewin — VENEZUELA
Michelle Lewin was born in Venezuela but moved in 2012 to Miami, FL. At the age of 17, she focused on a fitness career. The now-fitness model started posting videos of her doing her workout, giving advice on sport and healthy eating in 2014. She has always posted in both Spanish and English on social media since she has moved in the U.S. You now can watch Lewin's workout videos in Spanish and English. She started doing partnerships with fitness brands and even wrote a book in June 2018: The Hot Body Diet: The Plan To Radically Transform Your Body In 28 Days. The Spanish version was also available (La Dieta Del Cuerpazo), a month later. She ended up creating her own clothing line WHEN (gym and streetwear) and developed meal and workout plans apps (they all have their own Instagram pages).
Michelle Lewin wearing her fitness collection one0one — Photo Michelle Lewin/ via Instragram