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Hey BRICS, We've Got A P.R. Problem

Media in emerging economies must start to challenge the dominant voice of the Western press, argues Xinhua News Agency chief Li Congjun in a guest column for America Economía.

Li Congjun (2nd L) addresses the 2nd WMS in Moscow
Li Congjun (2nd L) addresses the 2nd WMS in Moscow
Li Congjun

Over the past few weeks, I've enjoyed all the emotion of watching the World Cup games. My disappointment with the absence of the Chinese national team was in part mitigated by the fact that many of the products and services at the event came from China.

For example, many of the Fuleco mascot dolls were made in the Chinese province of Zhejiang, while a Chinese solar panels firm provided energy-saving solutions for stadiums.

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Future

Cyber War Chronicles: Meet The Hackers Taking On Russia

The war in Ukraine is not just being fought on the ground. The battle for dominance increasingly happens on the digital field, where a worldwide network of cyber-soldiers conduct attacks to disrupt Russia's war effort, from the outside and inside too.

Cameron Manley

Since the beginning of the war in Ukraine, Russian and Ukrainian hackers have been fighting tit for tat on what we can call the "digital front line." To quantify the firepower involved, the number of ransomware attacks on Russian companies has tripled since Feb. 28, according to Kaspersky Lab, a Russian multinational cybersecurity firm that found a direct link between the uptick in online targeting to the breakout of military conflict in Ukraine.

Stay up-to-date with the latest on the Russia-Ukraine war, with our exclusive international coverage.

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Central to the tragic absurdity of this war is the question of language. Vladimir Putin has repeated that protecting ethnic Russians and the Russian-speaking populations of Ukraine was a driving motivation for his invasion.

Yet one month on, a quick look at the map shows that many of the worst-hit cities are those where Russian is the predominant language: Kharkiv, Odesa, Kherson.

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