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In The News

U.S. Pledge To Ukraine War Effort, Macron Re-elected, Beijing Mass Testing

Ukrainians celebrated Orthodox Easter on Sunday at a church in Irpin as the country marked two months of war​

Ukrainians celebrated Orthodox Easter on Sunday at a church in Irpin as the country marked two months of war

Lila Paulou, Lisa Berdet, Anne-Sophie Goninet and Bertrand Hauger

👋 ¡Hola!*


Welcome to Monday, where the U.S. pledges more military aid to Ukraine, France’s Emmanuel Macron gets reelected and a COVID-19 outbreak in Beijing triggers mass testing and panic buying. Meanwhile, Russian daily Kommersant looks at the consequences of the ban on Western social media for Russian influencers and their online activity.


[*Spanish]

🌎  7 THINGS TO KNOW RIGHT NOW

• Russia strikes five railway stations in Ukraine: Five railway stations in central and western Ukraine were hit by missiles within one hour on Monday morning, including one in Krasne, near Lviv, with officials reporting casualties. The Ukrainian rail system, which is one the world’s largest, is integral to the country’s war effort to move troops and military hardware but also to evacuate civilians.

• Austin and Blinken pledge more military aid: In the highest-level visit of U.S. officials to Ukraine since the Russian invasion began, U.S. Defense Secretary Lloyd Austin and Secretary of State Antony Blinken have pledged a total of $713 million in foreign military aid for Ukraine and 15 allied and partner countries, with $322 million for Ukraine alone.

— Read all the latest at War in Ukraine, Day 61

• French President Macron re-elected: French voters chose to reelect Emmanuel Macron for a second five-year term on Sunday. Despite the lowest turnout in decades, the incumbent president won with 58,5% of the vote against far-right leader Marine Le Pen.

• Attacks in Western Africa leave 21 dead: Twenty-one people — including civilians and five soldiers — were killed and dozens wounded in terrorist attacks which targeted military bases and detachments in northern Burkina Faso and in Mali. A group linked to the firebrand preacher Amadou Koufa claimed the attacks in central Mali.

• Slovenian PM Jansa defeated at election: The left-leaning party of Robert Golob, a liberal and newcomer in politics, won yesterday’s parliamentary elections in Slovenia with 34,5% of the vote — a major defeat for populist three-time Prime minister Janez Jansa, who has been accused of undermining democratic institutions and press freedoms since his return to power in 2020.

• Beijing starts mass testing: China’s capital city has started mass testing of 3.5 million inhabitants living in the Chaoyang district amid a COVID-19 outbreak. Residents are reportedly emptying supermarket shelves to stock up on supplies, fearing Beijing authorities could implement a Shanghai-style city-wide lockdown.

• First same-sex wedding in British Antartics: Stephen Carpenter and Eric Bourne, British members of a polar research chip crew, got married in British Antartic Territory. This is the first gay wedding celebrated there since the same-sex marriage became legal in 2016.

🗞️  FRONT PAGE

La Croix features a victorious Emmanuel Macron on its front page, after he was re-elected with 58,5% of the vote. The French daily writes nonetheless that “everything is still to be done” as the election “highlighted deep fractures” within the country. Check out our collection of front pages from around the world dedicated to Macron’s win.

💬  LEXICON

Ruscism

The portmanteau word, which stands for Russian fascism, is trending on social media in Europe. It has been used by officials since the beginning of the war in Ukraine to denounce the Russian invasion and Russia’s political ideology. “The notion of ‘Ruscism’ will remain in history,” Ukrainian president Volodymyr Zelensky said.

📰  STORY OF THE DAY

Instagram nyet! Russian influencers lose mojo on homegrown platforms

It's a different kind of "migration" indeed, from Instagram to VKontakte, after U.S. social media were banned in Russia. As Russians are trying to continue with their daily life, Yuri Litvinenko and Valeria Lebedeva report in Moscow-based daily Kommersant:

🚫 Since the outbreak of hostilities in Ukraine, access to international digital platforms and social networks within Russia has become virtually impossible. Facebook and Instagram were banned in late March, the activities of their parent company Meta were declared extremist and blocked, and Twitter was quickly added later to the hit list. The platforms themselves also set restrictions: YouTube prevented the ability to monetize content in Russia while Meta blocked certain advertisers' accounts.

🔜📱 All this has resulted in another mass migration since the start of the war: this time, of a different sort. Russians who earn their living through Western social media must now move their online activity to domestic Russian platforms. Russian social networks have been busy boasting a growing audience. A representative of VKontakte, the Russian Facebook equivalent, told Kommersant that in March, the daily number of users in the Russian Federation increased by 9% and the total monthly audience in the country amounted to 72 million, the first time it ever exceeded 50 million.

📉 But for influencers, the change is not as easy as it seems at first glance. Indeed, Epicstars Communications Director Anastasia Yermoshina said that popular bloggers with an audience of more than 1 million subscribers will not be able to quickly transfer them to new platforms. When switching from Instagram to other social networks, bloggers can lose around 15-20% of the “legacy” audience.

➡️ Read more on Worldcrunch.com

#️⃣  BY THE NUMBERS

$2.1 trillion

Global military spending has reached an all-time high, surpassing $2 trillion in 2021 and increasing for the seventh consecutive year, according to the latest report from defense think tank Stockholm International Peace Research Institute (SIPRI). The U.S., China, India, the UK and Russia are the top five spenders, accounting for 62% of the global expenditure.

✍️ Newsletter by Lila Paulou, Lisa Berdet, Anne-Sophie Goninet and Bertrand Hauger


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Future

Livestream Shopping Is Huge In China — Will It Fly Elsewhere?

Streaming video channels of people shopping has been booming in China, and is beginning to win over customers abroad as a cheap and cheerful way of selling products to millions of consumers glued to the screen.

A A female volunteer promotes spring tea products via on-line live streaming on a pretty mountain surrounded by tea plants.

In Beijing, selling spring tea products via on-line live streaming.

Xinhua / ZUMA
Gwendolyn Ledger

SANTIAGOTikTok, owned by Chinese tech firm ByteDance, has spent more than $500 million to break into online retailing. The app, best known for its short, comical videos, launched TikTok Shop in August, aiming to sell Chinese products in the U.S. and compete with other Chinese firms like Shein and Temu.

Tik Tok Shop will have three sections, including a live or livestream shopping channel, allowing users to buy while watching influencers promote a product.

This choice was strategic: in the past year, live shopping has become a significant trend in online retailing both in the U.S. and Latin America. While still an evolving technology, in principle, it promises good returns and lower costs.

Chilean Carlos O'Rian Herrera, co-founder of Fira Onlive, an online sales consultancy, told América Economía that live shopping has a much higher catchment rate than standard website retailing. If traditional e-commerce has a rate of one or two purchases per 100 visits to your site, live shopping can hike the ratio to 19%.

Live shopping has thrived in China and the recent purchases of shopping platforms in some Latin American countries suggests firms are taking an interest. In the United States, live shopping generated some $20 billion in sales revenues in 2022, according to consultants McKinsey. This constituted 2% of all online sales, but the firm believes the ratio may become 20% by 2026.

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