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"Green Gentrification" — When Environmental Progress Pushes The Poor Out Of Cities

Pollution and climate change have prompted some cities to convert into more sustainable and liveable spaces. But these same policies can widen social inequality. How can cities fix this paradox?

image showing people sitting on a hill, overlooking an urban landscape

People on the hill overlook the city

Mario Schmidt/pexels
Laura Casamitjana

BARCELONA - In 1976, Barcelona's General Metropolitan Plan (PGM) was approved as a framework for the city's urban planning. But the city's issues back then were different than what it faces today: from unsustainable pollution levels to the threat of climate change and a lack of affordable housing, a problem inherited from the 2008 financial crisis.

The gentrification of Barcelona began in the 2010s, exemplified by the transformation of the industrial area Poblenou into parks and green spaces. One of the most significant initiatives to promote a greener city has been the creation of the so-called superilles (superblocks), which aim to prioritize pedestrian spaces for local use.

According to a study by the Barcelona Public Health Agency (ASPB) the superilles have resulted in a 25% reduction in nitrogen dioxide levels, and a 17% reduction in airborne fine particles along the main Sant Antoni boulevard — numbers which have led urbanists to encourage other cities to follow this model.

But the idea of creating more liveable cities has become a double-edged sword, which can end up destroying the very fabric of the neighborhood it seeks to aid.

In the last decade, in the same district of Poblenou, the price per square meter of registered property sales has increased by almost €3000. There has been a significant increase in university-educated tenants and, along with it, income levels. The 22@ project, which has transformed Poblenou from an industrial area into one full of pedestrian avenues, green spaces and modern infrastructure, has also resulted in the displacement of local residents. This is a phenomenon known as ‘green gentrification.'

image showing Two men in an occupied building in Barcelona's ''La bonanova'' neighbourhood watch the anti-fascist rally in Barcelona.

May 2, 2023, Barcelona, Spain: Two men in an occupied building in Barcelona's ''La bonanova'' neighbourhood watch the anti-fascist rally in Barcelona

Ximena Borrazas/ZUMA

The replacement of the native population

The general concept refers to a “replacement of the working-class population by middle-class or upper-class individuals”, according to a definition by José Mensilla, PhD in social anthropology and member of the Urban Conflict Anthropology Observatory (OACU) in Barcelona.

"In the case of green gentrification, we find a specific form of gentrification dynamics in which the increase in price and, therefore, the replacement of the population group is not so much due to a decline or disinvestment in the characteristics of the territory, but rather to improvements," he says.

In these cases, municipal green space policies in working-class neighborhoods can inadvertently drive the replacement of native population by higher-income individuals. These new residents are naturally attracted to the neighborhoods precisely because of their improved liveability. As a result, housing prices rise, driving real estate speculation. The lower- and middle-class cannot afford these increased costs, creating a perfect condition for a class exodus (and thus, a gentrified neighborhood).

Although Mensilla points out that it is essential to consider gentrification as a phenomenon that results from a combination of factors, “It is considered incomplete to solely identify it with a housing issue. It is a general change. That is, if there is a change in housing, there is also a change in the commercial landscape and use of public space. There is also a change, for example, at the sociopolitical level, in the type of ideology associated with the territory," he says.

The case of Poblenou is striking: the 22@ project has attracted a large number of companies to the area, mainly in the technology and innovation sectors, resulting in the transformation of the neighborhood from an industrial area into a kind of start-up district.

Real estate speculation and the influx of highly skilled individuals with higher purchasing power have suffocated the lower-middle-class population, forcing them to move to other districts in the city with lower qualities of life: more concrete, more roads, less greenery and, consequently, poorer health.

Image showing an aerial view of Barcelona city buildings.

Aerial view of Barcelona city buildings.

Nick Wehrli/Pexels

How can we make cities both green and affordable?

While the scientific community supports the greening of large cities as a method of reducing pollution and improving the quality of life of residents, it is still necessary to find a balance so that sustainable cities do not become synonymous with social injustice. Isabelle Anguelovski, an expert in urban planning, has led research at the Institute of Environmental Science and Technology (ICTA) in Barcelona, focusing on the effects of green gentrification. She does so through the GreenLulus project, which examines the unwanted consequences of local green land use.

We all deserve to live in the best neighborhoods.

This study has made it possible to observe the process of green gentrification in American cities such as Seattle or Boston, where there are few public policies to counteract real estate speculation. Barcelona, which is not exempt from this process, just like other European cities, has more robust public policies, but green gentrification is indeed still occurring. Public action is essential, as Mansilla points out. “Stopping this depends on politics, and politics depend on the balance of power," Mansilla notes.

To ensure that working-class communities can continue living in their neighborhoods, the anthropologist believes that halting the construction of green spaces is not the solution. “We all deserve to live in the best neighborhoods," he says. "If we have to choose where to start these improvements, then obviously, let’s begin with the neighborhoods where people live in the worst conditions. And then, let’s implement the tools at our disposal to make it better for the people who currently live there, not just for the enjoyment of future generations.”

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Livestream Shopping Is Huge In China — Will It Fly Elsewhere?

Streaming video channels of people shopping has been booming in China, and is beginning to win over customers abroad as a cheap and cheerful way of selling products to millions of consumers glued to the screen.

A A female volunteer promotes spring tea products via on-line live streaming on a pretty mountain surrounded by tea plants.

In Beijing, selling spring tea products via on-line live streaming.

Xinhua / ZUMA
Gwendolyn Ledger

SANTIAGOTikTok, owned by Chinese tech firm ByteDance, has spent more than $500 million to break into online retailing. The app, best known for its short, comical videos, launched TikTok Shop in August, aiming to sell Chinese products in the U.S. and compete with other Chinese firms like Shein and Temu.

Tik Tok Shop will have three sections, including a live or livestream shopping channel, allowing users to buy while watching influencers promote a product.

This choice was strategic: in the past year, live shopping has become a significant trend in online retailing both in the U.S. and Latin America. While still an evolving technology, in principle, it promises good returns and lower costs.

Chilean Carlos O'Rian Herrera, co-founder of Fira Onlive, an online sales consultancy, told América Economía that live shopping has a much higher catchment rate than standard website retailing. If traditional e-commerce has a rate of one or two purchases per 100 visits to your site, live shopping can hike the ratio to 19%.

Live shopping has thrived in China and the recent purchases of shopping platforms in some Latin American countries suggests firms are taking an interest. In the United States, live shopping generated some $20 billion in sales revenues in 2022, according to consultants McKinsey. This constituted 2% of all online sales, but the firm believes the ratio may become 20% by 2026.

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