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food / travel

Peru’s Booming Export Product: Restaurants

Peruvian cuisine is appreciated around the world, but business leaders can whet their appetite on the country’s success at spreading its restaurant chains globally: from elsewhere in Latin America to the US and India.

Humala must work to regain his popular appeal with the masses
All the fixings at Bembos in Peru (naota)

*NEWSBITES

LIMA - Peru has a ways to go before it can enjoy the "emerging economic power" status attributed to neighbors Brazil and, to a lesser extent, Chile. But it has begun making an international name for itself in one crowd-pleasing industry: food.

Peruvian businessmen Arnold Wu and his brother, owners of Pardo's Chicken, opened their first foreign branch of the restaurant chain in 2002 – in relatively nearby Santiago, Chile. But they stretched quite a bit further for their second foreign location: Miami, Florida.

There are now 42 Pardo's Chicken restaurants in Peru, Chile and the United States. The Wu brothers don't plan to stop there. They are currently looking for partners in all three countries in order to keep expanding – and quickly. The short-term plan is to open 25 new branches.

Pardo's Chicken is by no means the only Peruvian fast food vendor to be making a go of it abroad. Other successful brands include China Wok, which has 44 branches outside of Peru; La Caravan; Bembos, the first Peruvian chain to break into the Indian market; and Embarcadero 41.

"Every year, more and more Peruvian restaurants open in foreign countries. The most popular business approach is with franchises," says Juan Carlos Mathews, a researcher at Peru's Universidad del Pacífico.

Among all of the Peruvian franchises, 23 have opened branches abroad, says Mathews. And of those, 95% are restaurants, which together pull in about $90 million per year.

Mathews predicts that by the end of this year, the number of Peruvian franchises operating abroad could reach 36, with annuals sales of more than $115 million.

According to Daniel Manrique, president of Peru's National Chamber of Franchises, the top destinations for Peruvian restaurants are Argentina, Brazil, Chile, Colombia, Costa Rica, Mexico and Panama. The United States is an "interesting" market, he says, since people there have a real appreciation for Peruvian cuisine. But so far the number of Peruvian franchises there is relatively small. Pardo's Chicken, which invites its English-speaking customers to "taste the Peruvian flavor!" is an exception in that regard.

"Exporting franchises to the United States is expensive," says Manrique. "It can cost between $25,000 and $40,000 a month just to rent a place. And in terms of infrastructure, you need to invest at least $1.5 million up front."

Read the full story in Spanish by María Cristina Pezet

Photo – naota

*Newsbites are digest items, not direct translations

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Ideas

A Brazilian Plea For Science, Religious Freedom And The Right To Samba As You Wish

An evangelic group has threatened to take legal action against a samba school because of its mix of religious iconography at the 2023 Carnival festivities. A Brazilian secular institute has a response.

Photo of Rio's carnival 2015

Rio carnival in full swing

Daniel Gontijo E Pirula

-OpEd-

SÃO PAULO — To celebrate religious diversity at 2023 carnival, the samba school Gaviões da Fiel in São Paolo combined Christian symbols with imagery from African religions — for example, Christ with Oxalá (a deity from Candomblé, an African diasporic religion).

Gaviões received a disclaimer note from the country's conservative Evangelical Parliamentary Front (FPE). In these politicians’ view, "one cannot compare Christ and Oxalá … under no circumstances", and there would only be one god, one Son, and one Holy Spirit.

Having interpreted this artistic syncretism as an immoral, vile act, the FPE is now threatening to take legal action against the samba school.

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