What's he wearing?

Some of Brazil’s most widely-read media have reported on Brennand’s prison haircut and outfit – focusing on the looks of someone accused of sexual abuse, while regular incarcerated people in Brazil live with rats, diseases, violence and daily rights violations.

He was accused of raping women and tattooing them with his initials, as if they were cattle. And until now, nothing happened to him. He is accused of using a stun gun against his own son, and nothing happened to him.

And when, after spending months holed up in another country, he is deported and arrested, suddenly the press is interested in poor prison conditions. What can we call this, if not white privilege?

Let’s do a thought exercise, reader: if Thiago were a black man, do you think his arrest would have the same media importance? Do you think people would talk about over-crowded prisons, or how he “escaped” having his hair cut when he was arrested, or even about the “look” he will wear? Do you think he would get so much attention from the mainstream media? If he attacked someone at the gym, would security guards have just watched without reacting? I do not think so.

Prison wifi

Fausto Salvadori, Ponte's editorial director, noted that the two factors that make the hegemonic media pay attention to the prison system are either during prison rebellions, or when someone who "does not belong to that universe" – white, rich, from “different” neighborhoods – ends up there after committing a crime.

But while the coup plotters arrested for the Brazilian Congress attack on January 8 complained about lack of Wi-Fi in jail, in 2022, mothers reported to Ponte that food they sent to their incarcerated daughters had been eaten by mice.

While the media writes about Brennand's lack of a haircut, prisoners denounced punishment for refusing compulsory hair and beard cuts. The São Paulo Public Defender's Office filed a public civil action asking the government to stop the action – and is also taking on water rationing, which affects 70% of prisons in São Paulo.

Dear reader, don’t be mistaken: there are bodies made to have their human rights respected, and their stories publicized to exhaustion in prime time. And others who may die in subhuman conditions and be forgotten. While some, like Thiago Brennand, get newspaper front pages focusing on their prison look, there is a whole population just trying to survive in terrible conditions, every day.