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Peru

The Magical Marketing Formula Is So Simple

In Peru, for example, keep your eye on the *Chopers.

Hocking your wares as easy as...
Hocking your wares as easy as...
Carlos Escaffi

LIMA – Having read countless theories of marketing and attended seminars by some of the gurus of the trade, I have finally found the defining formula for our line of work that relies above all on its simplicity: matching common sense with market knowledge.

What do we really mean by marketing? Many of us will have heard the concepts debated, studied the lingo and acronyms. We focus on the shopper (or Choper as we keep saying in Peru), the four Ps, which have become the five Cs, or was it six; we talk about market penetration, CRM (customer relationship management), "top-of-mind awareness," and so on.

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Ideas

García Márquez And Truth: How Journalism Fed The Novelist's Fantasy

In his early journalistic writings, the Colombian novelist Gabriel García Márquez showed he had an eye for factual details, in which he found the absurdity and 'magic' that would in time be the stuff and style of his fiction.

Colombian novelist Gabriel Garcia Marquez reads his book

J. D. Torres Duarte

BOGOTÁ — In short stories written in the 1940s and early 50s and later compiled in Eyes of a Blue Dog, the late Gabriel García Márquez, Colombia's Nobel Prize-winning novelist, shows he is as yet a young writer, with a style and subjects that can be atypical.

Stylistically, García Márquez came into his own in the celebrated One Hundred Years of Solitude. Until then both his style and substance took an erratic course: touching the brevity of film scripts in Nobody Writes to the Colonel, technical experimentation in Leaf Storm, the anecdotal short novel in In Evil Hour or exploring politics in Big Mama's Funeral. Throughout, the skills he displayed were rather of a precocious juggler.

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