When the world gets closer.

We help you see farther.

Sign up to our expressly international daily newsletter.

LA STAMPA

“That’s Amore!” But It Ain’t Cheap: Italian Shopping Survey On The Costs Of Love

Italians know that love can never be reduced to euros and cents. Still, by surveying intended sentiments behind purchases, one market research project tries to put a price tag on saying 'ti amo' (I love you). It's cheaper than &

A kiss is just a kiss (Martin Garri)
A kiss is just a kiss (Martin Garri)
Michela Tamburrino

TURIN - Who says money can't buy you love? A recent Italian market research survey tries to put a price tag on romance, calculating the cost of "Amore!" between 98 and 140 euros. The research project, conducted by Human Highway and dubbed "Gifts and Feeling - Survey on Their Economic Value," was commissioned by the Italian branch of the American Shopping TV Channel QV.

The researchers asked 1,250 people how they express their feelings, and what kind of gifts they use to do it. The conclusion is that the stronger the feelings, the more expensive the "thought" (which is what counts, after all).

Based on the results of the survey, if you want to say "I'm thinking of you," it costs 87 euros; a simple "I love you" costs 98 euros, while "I'm in love with you" costs 140 euros. Of course, the most expensive sentimental expression is "Will you marry me?" The average price of a proposal is 767 euros.

Over the last year, 86% of those interviewed bought at least one present to say "I love you," and 69% purchased something meant to share the stronger "I'm in love with you." The most popular gifts are clothes (15% of those surveyed), accessories and technological gadgets (13%) and jewelry (10%). Traditional bouquets of flowers seem to be much less popular than in the past, with only 2% using them to say those magic words.

Read the full story in Italian

Photo - Martin Garri

You've reached your monthly limit of free articles.
To read the full article, please subscribe.
Get unlimited access. Support Worldcrunch's unique mission:
  • Exclusive coverage from the world's top sources, in English for the first time.
  • Insights from the widest range of perspectives, languages and countries
  • $2.90/month or $19.90/year. No hidden charges. Cancel anytime.
Already a subscriber? Log in

When the world gets closer, we help you see farther

Sign up to our expressly international daily newsletter!
Geopolitics

Why The 'Perfect Storm' Of Iran's Protests May Be Unstoppable

The latest round of anti-regime protests in Iran is different than other in the 40 years of the Islamic Republic: for its universality and boldness, the level of public fury and grief, and the role of women and social media. The target is not some policy or the economy, but the regime itself.

A woman holds a lock of her hair during a London rally to protest the murder of Mahsa Amini in London

Roshanak Astaraki

-Analysis-

The death of 22-year-old Mahsa Amini in Tehran on Sept. 16, after a possible beating at a police station, has sparked outrage and mass protests in Iran and abroad. There have been demonstrations and a violent attempt to suppress them in more than 100 districts in every province of Iran.

These protests may look like others since 2017, and back even to 1999 — yet we may be facing an unprecedented turning point in Iranians' opposition to the Islamic Republic. Indeed newly installed conservative President Ibrahim Raisi could not have expected such momentum when he set off for a quick trip to New York and back for a meeting of the UN General Assembly.

For one of the mistakes of a regime that takes pride in dismissing the national traditions of Iran is to have overlooked the power of grief among our people.

Keep reading...Show less

When the world gets closer, we help you see farther

Sign up to our expressly international daily newsletter!
You've reached your monthly limit of free articles.
To read the full article, please subscribe.
Get unlimited access. Support Worldcrunch's unique mission:
  • Exclusive coverage from the world's top sources, in English for the first time.
  • Insights from the widest range of perspectives, languages and countries
  • $2.90/month or $19.90/year. No hidden charges. Cancel anytime.
Already a subscriber? Log in
Writing contest - My pandemic story
THE LATEST
FOCUS
TRENDING TOPICS

Central to the tragic absurdity of this war is the question of language. Vladimir Putin has repeated that protecting ethnic Russians and the Russian-speaking populations of Ukraine was a driving motivation for his invasion.

Yet one month on, a quick look at the map shows that many of the worst-hit cities are those where Russian is the predominant language: Kharkiv, Odesa, Kherson.

Watch VideoShow less
MOST READ