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In modern China, some go to great lengths to look or sound like they hail from the West. One of the quickest, and quirkiest, ways to do this is to give yourself an English name.

Scott Kronick, president of Ogilvy Public Relations Worldwide, had some fun with this phenomenon in a piece for the The Beijinger, an English-language magazine in Beijing, describing the creative monikers his Chinese colleagues have chosen for themselves.

Here are our favorites:

*“We have a Phat Song, who is a bit overweight but as cool as anyone I have met in China.”

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*“The advertising creative team donned such names as Jesus Yeh and Devil Zhou...”

*“When looking deeper into the English names of my colleagues, I was particularly curious about our creative team, as this department is usually the wackiest in our company. I was delighted to find a Chocolate Huang, Popeye Li and Rocky Ren.”

[rebelmouse-image 27086964 alt="""" original_size="500x265" expand=1]

"If you want a tasty campaign, you can ask for Elvis Xu in our consulting team to serve you.."

“Ironically, our fastest-growing business is run by Pope Li, who has "Morning" Cao, Chairs Chen and even a Shakira Huang working in his office”.

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Economy

Europe's Winter Energy Crisis Has Already Begun

in the face of Russia's stranglehold over supplies, the European Commission has proposed support packages and price caps. But across Europe, fears about the cost of living are spreading – and with it, doubts about support for Ukraine.

Protesters on Thursday in the German state of Thuringia carried Russian flags and signs: 'First our country! Life must be affordable.'

Martin Schutt/dpa via ZUMA
Stefanie Bolzen, Philipp Fritz, Virginia Kirst, Martina Meister, Mandoline Rutkowski, Stefan Schocher, Claus, Christian Malzahn and Nikolaus Doll

-Analysis-

In her State of the Union address on September 14, European Commission chief Ursula von der Leyen, issued an urgent appeal for solidarity between EU member states in tackling the energy crisis, and towards Ukraine. Von der Leyen need only look out her window to see that tensions are growing in capital cities across Europe due to the sharp rise in energy prices.

Stay up-to-date with the latest on the Russia-Ukraine war, with our exclusive international coverage.

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In the Czech Republic, people are already taking to the streets, while opposition politicians elsewhere are looking to score points — and some countries' support for Ukraine may start to buckle.

With winter approaching, Europe is facing a true test of both its mettle, and imagination.

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