MADA MASR

New Film Visits The 'Chaordic' Crush Of Cairo's Tangled Streets

Traffic jam in Cairo
Traffic jam in Cairo
Rowan El Shimi

CAIRO — Ironically enough, the roads to the Cairo premier of Sherief Elkatsha's traffic-centered documentary Cairo Drive weren't at all crowded. The special screening at the recent Zawya cinema happened on arguably one of the coldest days the capital has ever seen. Many of the city's residents stayed in that night.

Despite the cold, Zawya had a full house of documentary enthusiasts, and everyone cozied up together in the warm theater for the 79 minutes of this fast-paced 2013 documentary in which Cairo is the star and traffic is the main event.

The screening was followed by a Q&A with the director, co-director of We are Watching You (2005) and cinematographer for Mikala Krogh's 2009 documentary Cairo Garbage. "This has been a great year for the film," Elkatsha told the crowd as he introduced Cairo Drive. "But this is its most important screening."

Anyone who lives in, visits or passes through Cairo is immediately assaulted by the organized chaos that is the city's traffic. Perhaps the best way to describe the traffic situation is "chaordic," a balance between the chaos and order it constantly sways between.

The film, shot between 2009 and 2012, starts off with a shot of a police officer organizing downtown's heavy traffic, with Handel's orchestral "Water Music" serving as soundtrack, almost turning the feat into a ballet. We are then met with several quick edits of chaotic traffic of cars, microbuses and motorcycles, along with a traffic commentary from comedian George Azmy. The music moves to drum beats by Sabrine expand=1] El Hossamy and other musicians, setting up the quick cuts of the documentary to follow.

Photo: Gigi Ibrahim

Elkatsha, also the film's writer and producer, captures his subject brilliantly, shooting footage of Cairo's roads from passenger seats and other vantage points, but never appearing himself. One of his multiple protagonists shows us how to do an Egyptian ghorza (stitch), which is to swiftly use the little space between cars to overtake the car in front of you. "If there is space, occupy it," another protagonist says. Elkatsha is shown the language of car horns, and Motaz Atalla, an education researcher, tells him that he has learned a great deal about non-violence simply through driving in Cairo.

One edit got the audience laughing uncontrollably: Just after a character likens crossing the street as a pedestrian to the 1980s arcade game "Frogger," the film cuts to fast-forwarded footage of pedestrians shot in aerial view to the game's music.

Congestion and corruption

Cairo Drive moves through the pre-revolution Egypt of Hosni Mubarak, first addressing traffic rules and codes, and then bringing in several voices of car, taxi and microbus drivers on the issues they face with traffic, the police and their feelings toward the country in general.

The director films the tight implementation of traffic laws introduced in 2009 and 2010 under then-Interior Minister Habib al-Adly, when police checkpoints were created to ensure people followed the strict safety and congestion codes. He shows how citizens haggle with policemen over fines, highlighting the general state in a country where the rule of law is negotiable.

Elkatsha interviews a lieutenant from the Interior Ministry as well as traffic police, and uses their statements against the reality on the streets to show how little is actually being done to enforce simple laws such as wearing seatbelts, not driving with children on your lap, and not using cellphones while driving.

Cairo Drive — trailer from Sherief Elkatsha on Vimeo.

Two main characters are women, a young mother and a college student setting out to get their drivers' licenses. The young mother is attending driving school, learning the rules and playing fair, while the young, spoiled girl is getting her license through a bribe. "I didn't even have to take the test," she says. "But I would have passed it anyway." Even though their approaches contrast, they both end up in traffic accidents.

The weakest segment of the film is one that focuses on the fatality of Cairo's traffic. While the issue is of utmost importance for a documentary of this nature, the director fails to prepare viewers for it, cutting directly from the festive, upbeat, humorous approach he'd been taking in the rest of the film, to a story told by the father of an 18-year-old girl who was killed crossing a street. This rough cut was probably intended to simulate how sudden deadly accidents can be, but both the storytelling and visuals left several audience members more disturbed than emotionally engaged.

The fact remains, though, that Egypt's roads do kill people, around 12,000 each year according to a 2012 World Health Organization statistic. Elkatsha continues to follow this topic through a young mother who accompanies her son and their driver to school in the suburbs every day out of fear for the son's safety.

Photo: Alksandar Cocek

In one scene, the director rides with ambulance drivers around the city and with taxi drivers as ambulances pass. "I would like to make room for ambulances to pass, but where do I go?" a taxi driver asks.

Elkatsha interviews ambulance drivers in their office at privately owned Salam Hospital in Maadi, where they discuss issues related to marriage, the negative social stigma of being a driver and the freedom of women in society.

Traffic is a deliberately fascinating entry point for Elkatsha to discuss the issue he actually wishes to bring to light in this film, which is how people of different classes and backgrounds cope with a tough city, its society and its politics.

So even though Elkatsha was planning to stop filming in 2010, the revolutionary events that unfolded in 2011 drew him back to Cairo, where he was raised, from New York, where he currently lives. He captured the traffic chaos that followed, the hopefulness of people for change, and how basically things have remained the same.

The film, in Arabic and English, succeeds in representing the city's "chaordic" nature in all aspects through looking at its traffic. It is a triumph for documentaries about the "city victorious" in general, and Elkatsha's Egyptian roots combined with his experience growing up abroad have allowed him both the outsider's critical eye and the insider's emotional attachment to the city and its people.

Cairo Drive is also one of the very few documentaries I have seen where the audience laughed most of the way through its screening. Elkatsha successfully represents the quirks of Egyptians' sense of humor about their dismays in life in a film that encapsulates the highs and lows of living in Cairo during one its most intense periods in recent history.

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Future

How China Flipped From Tech Copycat To Tech Leader

Long perceived as a country chasing Western tech, China's business and technological innovations are now influencing the rest of the world. Still lagging on some fronts, the future is now up for grabs.

At the World Semiconductor Conference in Nanjing, China, on June 9

SIPA Asia/ZUMA
Emmanuel Grasland

BEIJING — China's tech tycoons have fallen out of favor: Jack Ma (Alibaba), Colin Huang (Pinduoduo), Richard Liu (Tencent) and Zhang Yiming (ByteDance) have all been pressured by Beijing to leave their jobs or step back from a public role. Their time may be coming to an end, but the legacy remains exceptional. Under their reign, China has become a veritable window to the global future of technology.

TikTok is the perfect example. Launched in 2016, the video messaging app has been downloaded over two billion times worldwide. It has passed the 100-million active user mark in the United States. Thanks to TikTok's success, ByteDance, its parent company, has reached an exceptional level of influence on the internet.


For a long time, the West viewed China's digital ecosystem as a cheap imitation of Silicon Valley. The European and American media described the giants of the Asian superpower as the "Chinese Google" or "Chinese Amazon." But the tables have turned.

No Western equivalent to WeChat

The Asian superpower has forged cutting-edge business models that do not exist elsewhere. It is impossible to find a Western equivalent to the WeChat super-app (1.2 billion users), which is used for shopping as much as for making a medical appointment or obtaining credit.

The flow of innovation is now changing direction.

The roles have actually reversed: In a recent article, Les Echos describes the California-based social network IRL, as a "WeChat of the Western world."

Grégory Boutté, digital and customer relations director at the multinational luxury group Kering, explains, "The Chinese digital ecosystem is incredibly different, and its speed of evolution is impressive. Above all, the flow of innovation is now changing direction."

This is illustrated by the recent creation of "live shopping" events in France, which are hosted by celebrities and taken from a concept already popular in China.

10,000 new startups per day

There is an explosion of this phenomenon in the digital sphere. Rachel Daydou, Partner & China General Manager of the consulting firm Fabernovel in Shanghai, says, "With Libra, Facebook is trying to create a financial entity based on social media, just as WeChat did with WeChat Pay. Facebook Shop looks suspiciously like WeChat's mini-programs. Amazon Live is inspired by Taobao Live and YouTube Shopping by Douyin, the Chinese equivalent of TikTok."

In China, it is possible to go to fully robotized restaurants or to give a panhandler some change via mobile payment. Your wallet is destined to be obsolete because your phone can read restaurant menus and pay for your meal via a QR Code.

The country uses shared mobile chargers the way Europeans use bicycles, and is already testing electric car battery swap stations to avoid 30 minutes of recharging time.

Michael David, chief omnichannel director at LVMH, says, "The Chinese ecosystem is permanently bubbling with innovation. About 10,000 start-ups are created every day in the country."

China is also the most advanced country in the electric car market. With 370 models at the end of 2020, it had an offering that was almost twice as large as Europe's, according to the International Energy Agency.

Photo of a phone's screen displaying the logo of \u200bChina's super-app WeChat

China's super-app WeChat

Omar Marques/SOPA Images/ZUMA

The whole market runs on tech

Luca de Meo, CEO of French automaker Renault, said in June that China is "ahead of Europe in many areas, whether it's electric cars, connectivity or autonomous driving. You have to be there to know what's going on."

As a market, China is also a source of technological inspiration for Western companies, a world leader in e-commerce, solar, mobile payments, digital currency and facial recognition. It has the largest 5G network, with more than one million antennas up and running, compared to 400,000 in Europe.

Self-driving cars offer an interesting point of divergence between China and the West.

Just take the number of connected devices (1.1 billion), the time spent on mobile (six hours per day) and, above all, the magnitude of data collected to deploy and improve artificial intelligence algorithms faster than in Europe or the United States.

The groundbreaking field of self-driving cars offers an interesting point of divergence between China and the West. Artificial intelligence guru Kai-Fu Lee explains that China believes that we should teach the highway to speak to the car, imagining new services and rethinking cities to avoid cars crossing pedestrians, while the West does not intend to go that far.

Still lagging in some key sectors

There are areas where China is still struggling, such as semiconductors. Despite a production increase of nearly 50% per year, the country produces less than 40% of the chips it consumes, according to official data. This dependence threatens its ambitions in artificial intelligence, telecoms and autonomous vehicles. Chinese manufacturers work with an engraving fineness of 28 nm or more, far from those of Intel, Samsung or TSMC. They are unable to produce processors for high-performance PCs.

China's aerospace industry is also lagging behind the West. There are also no Chinese players among the top 20 life science companies on the stock market and there are doubts surrounding the efficacy of Sinovac and Sinopharm's COVID-19 vaccines. As of 2019, the country files more patents per year than the U.S., but far fewer are converted into marketable products.

Beijing knows its weaknesses and is working to eliminate them. Adopted in March, the nation's 14th five-year plan calls for a 7% annual increase in R&D spending between now and 2025, compared with 12% under the previous plan. Big data aside, that is basic math anyone can understand.

https://www.lesechos.fr/idees-debats/editos-analyses/la-chine-est-desormais-une-fenetre-sur-notre-futur-1347064
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