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Meet The 'C' Class - Brazil's Rising Middle Class, The Hope Of A Nation

They are the children of the poor masses in a nation marked by a stark gap between rich and poor. Now the so-called 'C' Class is the bulging target of Brazil's consumer-driven economy. See how they live -- and what they want.

The 'C' class is committed to education (spyder ball)
The 'C' class is committed to education (spyder ball)
Vaguinaldo Marinheiro

SÃO PAULO - The boss, going through financial problems, tells her daughter not to mistreat the housemaid. The once poor and outcast girl is now the only hope for the family, as she has the chance to marry somebody rich and save them all.

This fictional scene belongs to the famous telenovela Cheias de Charme (Full of Charm) and represents an allegory for the entire Brazilian economy. It depicts the rise of previously impoverished people who've moved up to be part of the new middle class, referred to by the trendy name of the C Class, in a broader classification that goes from A to E. The plotline is one of the first to directly address the emerging phenomenon, as Brazilians grow fascinated by the thoughts and desires of this new striving class.

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