LA STAMPA (Italy)
LOS ANGELES - On Jan. 9, Swedish superstar DJ and producer, Avicii put out a call that he wanted to record a crowd-sourced single.
After seven weeks and more than 13,000 fan submissions later "X You" is finally complete and is the world’s largest music collaboration.
Here is his call for entries:
Avicii teamed up with Ericsson and Universal Music Sweden for the track, whose proceeds will go to his charity, House for Hunger.
The 24 year old Swede selected semi finalists every week, and then allowed fans to vote online for the best three entries in the following categories: melody, bass, rhythm, breaks and effects. He used the final entries to create a finished track in his Los Angeles studio.
The DJ said, "I think it's cool that people will be able to hear this track on the radio and know that they've all been part of creating it. Five years ago, this would not have been possible and now we have the whole world collaborating. Imagine what will happen in five, 10 years from now when everyone everywhere is connected," reports La Stampa.
This is not the first time that an artist asks his fans to collaborate with him but Avicii went a step further than the rest, demonstrating exactly how digital technology is changing music production. This song is entirely digital: digitally created, digitally produced and will be distributed digitally.
Watch the result:
