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Switzerland

From Nespresso to BabyNes: Feeding Your Baby Has Never Been So Chic—Or So Stupid

A Swiss writer takes (Switzerland-based) Nestle' to town for inventing a machine -- and marketing campaign -- that she says turns the simple preparation of baby formula into a status symbol. And sign of our wasteful times.

An image from the BabyNes website
An image from the BabyNes website
Michèle Binswanger

Oh joy. A new highpoint in our evolution has been reached—maybe even The Moment that the human race has always been headed for. The media is spreading the good news: BabyNes is here. That's what Nestlé"s latest is called. It's a capsule system for baby formula. If ‘"capsule system"" doesn't ring a bell with you, just think George "What Else" Clooney, who hasn't had the time to slurp coffee since Brangelina's kids trashed his house. But what would George normally do? He'd press the button, and ping, a little cup of coffee.

The idea alone of baby milk formula capsules would be ridiculous enough. But even worse is the site about them that Nestlé has put online. The purring babble of the lady in the video clip is nothing short of infuriating. Breastfeeding is of course best for baby, and it's absolutely recommended, she says… Subtext: Who wants to ruin their breasts, or dirty their hands preparing bottles? You can also feed baby by pressing a button.

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Coronavirus

The Main COVID Risk Now: Long COVID

Death rates are down, masks are off, but many who have been infected by COVID have still not recovered. Long COVID continues to be hard to diagnose and treatments are still in the developmental stage.

Long COVID feels like a never-ending nightmare for those who suffer from it.

Jessica Berthereau

PARIS — The medical examination took longer than expected in the Parc de Castelnau-le-Lez clinic, near the southern French city of Montpellier. Jocelyne had come to see a specialist for long COVID-19, and exits the appointment slowly with help from her son. The meeting lasted more than an hour, twice as long as planned.

“I’m a fighter, you know, I’ve done a lot of things in my life, I’ve been around the world twice… I’m not saying this to brag, but to tell you my background," says the 40-year-old. "These days, I’m exhausted, I’m not hungry, I no longer drive, I can’t work anymore, I have restless legs syndrome.” She pauses before adding sadly: “I can’t read anymore either.”

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