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Fixin' Journalism! Our New *Impact* Project, And How You Can Help

Yes you are.
Yes you are.
Irene Toporkoff*

PARIS - News media startups like ours cannot sit still.

Not only are we busy each day hunting down great stories, but we must always be on the lookout for new ideas.

And so my eyes lit up when my Worldcrunch co-founder Jeff Israely first started talking about applying our own unique formula to a new approach to news called Solutions Journalism. We’d tap into our partnerships with the world’s top newspapers to find reporting on real solutions to some of the urgent problems around us.

“People are tired of reading about everything that's bad and broken,” Jeff told me. “We could pick a different topic every month…” Sounded like a great idea indeed.

But the other maxim in the news industry today – for both small and big players -- is that great ideas alone are often not enough. We must be conscious of where the journalistic imperative intersects with a very practical business rationale. And quite honestly, I didn’t see an immediate way to fit this project in with our short and medium-term strategy to build Worldcrunch, the company. It was additional cost for the kinds of stories that tend not to produce additional revenue.

But then I had an idea of my own!

Why not try to build a Kickstarter campaign to get the project off the ground. It could both help cover the costs of the launch phase, while building momentum directly with our current readers, and help find new ones around this specific idea of solutions journalism.

They call it “crowdfunding,” which is yet another Internet innovation that is more human than technological: the idea that people can rally behind an concept or project, help to fund it, spread the word…and in the best circumstances, actually help shape what it becomes. As our social media maven said: “It’s self-fulfilling prophecy, in the good sense!”

We’re calling ours Worldcrunch Impact, a way to support a new kind of journalism that perhaps doesn’t drive billions of pageviews (or millions of dollars), but could help spread ideas that work…and last. Our own idea is to look all around the world for the best of these stories regardless of language or geography, and produce them in English.

In the process, Worldcrunch can dive a bit deeper into the search for the way journalism itself might evolve…

*Irene Toporkoff is the co-founder of Worldcrunch

Click here to learn more:

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FOCUS: Russia-Ukraine War

Russia Unleashes Powerful New "Hybrid" Missile In Latest Air Attacks On Ukraine

As Moscow launches the heaviest bombardment of Ukraine in months, evidence suggests that it may have started using a new hybrid missile that would be able to evade some high-tech Western air defense systems.

photo of a missile attached to a fighter jet

An earlier design of Russia's guided GROM missile

Nikolai Novichkov/TASS via ZUMA
Cameron Manley

Russia carried out its largest missile attack in weeks on Ukraine on Thursday, targeting energy facilities in what officials say is part of the first new air campaign against the Ukrainian power grid since last winter. Power cuts were reported in five Ukrainian regions, along with multiple civilian deaths.

Stay up-to-date with the latest on the Russia-Ukraine war, with our exclusive international coverage.

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But beyond the significance of the casualties and targets, experts are also pointing to the weapons employed. An attack in Kupyansk, in Ukraine's Kharkhiv region on Tuesday suggests that Russia has begun using a new missile system that exhibits formidable destructive potential and the ability to bypass Western air defense systems.

The Sept. 19 attack killed eight people. Oleg Sinegubov, the head of the local administration, provided a sobering account of the incident: “Two of the dead were volunteers who helped with evacuation efforts,” he said. “The occupiers cynically struck with the new Grom-E1 missile.”

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