Benetton's Lip-Locked Pope Photo Pulled After Vatican Outcry

Italian retailer Benetton is again pushing the boundaries of advertising with a provocative campaign. The ads portray global figures, including President Obama, shown kissing their nemeses. But the prickliest of the pics has the Pope smooching an Egyptian

Benetton's controversial Pope-Imam image
Benetton's controversial Pope-Imam image


ROME -- A digitally altered ad that portrays Pope Benedict XVI locking lips with Ahmed Mohamed el-Tayeb, Imam of Cairo's Al-Azhar mosque, has outraged Catholics worldwide. After a stern rebuke from the Vatican, Italian clothing company Benetton pulled its ad Thursday, a day after it first went public in Paris.

Benetton campaigns have been controversial before. In the 1980s and 1990s, photographer Oliviero Toscani orchestrated campaigns showing, among other images, a man dying from AIDS and a kiss between a nun and a priest. Recently, the company's new marketer, Erik Ravelo, came up with the idea of reviving its past provocative approach. On Wednesday, Benetton announced the launch of its new campaign, which revolves around the them "Unhate," an invented term meaning "without hate." The ads are inspired by a Cold War satirical mural portraying Erich Honecker, the then-head of East Germany, passionately kissing Soviet leader Leonid Brezhnev.

According to Benetton's executive deputy chairman, Alessandro Benetton, the aim of the campaign is to "fight hate." The digitally altered ads portray kisses between several odd couples, including U.S. President Barack Obama, shown kissing Chinese president Hu Jintao; Israeli Prime Minister Benjamin Netanyahu and Palestinian leader Mahmoud Abbas; and German Chancellor Angela Merkel and French President Nicolas Sarkozy.

But of all the pairings, the one generating the biggest buzz is the controversial Pope-Imam image, which Vatican spokesman Federico Lombardi described as showing "a serious lack of respect for the Pope."

In the end, the Italian company decided to pull the ads. "We want to point out again that the meaning of the campaign is just to fight the culture of hate, in every shape," said Alessandro Benetton. "On the other hand, we are sorry if the use of an image of the Pope and the Imam offended faithful. For this reason, we have decided to pull the ads immediately," Benetton concluded.

Read the full story in Italian by Alberto Mattioli

Photo – Benetton

*Newsbites are digest items, not direct translations

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What It Means When The Jews Of Germany No Longer Feel Safe

A neo-Nazi has been buried in the former grave of a Jewish musicologist Max Friedlaender – not an oversight, but a deliberate provocation. This is just one more example of antisemitism on the rise in Germany, and society's inability to respond.

At a protest against antisemitism in Berlin

Eva Marie Kogel


BERLIN — If you want to check the state of your society, there's a simple test: as the U.S. High Commissioner for Germany, John Jay McCloy, said in 1949, the touchstone for a democracy is the well-being of Jews. This litmus test is still relevant today. And it seems Germany would not pass.

Incidents are piling up. Most recently, groups of neo-Nazis from across the country traveled to a church near Berlin for the funeral of a well-known far-right figure. He was buried in the former grave of Jewish musicologist Max Friedlaender, a gravesite chosen deliberately by the right-wing extremists.

The incident at the cemetery

They intentionally chose a Jewish grave as an act of provocation, trying to gain maximum publicity for this act of desecration. And the cemetery authorities at the graveyard in Stahnsdorf fell for it. The church issued an immediate apology, calling it a "terrible mistake" and saying they "must immediately see whether and what we can undo."

There are so many incidents that get little to no media attention.

It's unfathomable that this burial was allowed to take place at all, but now the cemetery authorities need to make a decision quickly about how to put things right. Otherwise, the grave may well become a pilgrimage site for Holocaust deniers and antisemites.

The incident has garnered attention in the international press and it will live long in the memory. Like the case of singer-songwriter Gil Ofarim, who recently claimed he was subjected to antisemitic abuse at a hotel in Leipzig. Details of the crime are still being investigated. But there are so many other incidents that get little to no media attention.

Photo of the grave of Jewish musicologist Max Friedlaender

The grave of Jewish musicologist Max Friedlaender

Jens Kalaene/dpa/ZUMA

Crimes against Jews are rising

Across all parts of society, antisemitism is on the rise. Until a few years ago, Jewish life was seen as an accepted part of German society. Since the attack on the synagogue in Halle in 2019, the picture has changed: it was a bitter reminder that right-wing terror against Jewish people has a long, unbroken history in Germany.

Stories have abounded about the coronavirus crisis being a Jewish conspiracy; meanwhile, Muslim antisemitism is becoming louder and more forceful. The anti-Israel boycott movement BDS rears its head in every debate on antisemitism, just as left-wing or post-colonial thinking are part of every discussion.

Jewish life needs to be allowed to step out of the shadows.

Since 2015, the number of antisemitic crimes recorded has risen by about a third, to 2,350. But victims only report around 20% of cases. Some choose not to because they've had bad experiences with the police, others because they're afraid of the perpetrators, and still others because they just want to put it behind them. Victims clearly hold out little hope of useful reaction from the state – so crimes go unreported.

And the reality of Jewish life in Germany is a dark one. Sociologists say that Jewish children are living out their "identity under siege." What impact does it have on them when they can only go to nursery under police protection? Or when they hear Holocaust jokes at school?

Germany needs to take its antisemitism seriously

This shows that the country of commemorative services and "stumbling blocks" placed in sidewalks as a memorial to victims of the Nazis has lost its moral compass. To make it point true north again, antisemitism needs to be documented from the perspective of those affected, making it visible to the non-Jewish population. And Jewish life needs to be allowed to step out of the shadows.

That is the first thing. The second is that we need to talk about specifically German forms of antisemitism. For example, the fact that in no other EU country are Jewish people so often confronted about the Israeli government's policies (according to a survey, 41% of German Jews have experienced this, while the EU average is 28%). Projecting the old antisemitism onto the state of Israel offers people a more comfortable target for their arguments.

Our society needs to have more conversations about antisemitism. The test of German democracy, as McCloy called it, starts with taking these concerns seriously and talking about them. We need to have these conversations because it affects all of us. It's about saving our democracy. Before it's too late.

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