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Germany

Already Hip With Neo-Nazis, Thor Steinar Opens Store Named For Norway's 'Brevik'

A clothing brand popular with Neo-Nazis has caused outrage once again. In Chemnitz, Germany, Thor Steinar has just opened a new outlet called "Brevik," a name alluding to the infamous author of last year's Norwegian massacre.

Fascist fashion statement? (InSightBlog)
Fascist fashion statement? (InSightBlog)
Christian Gehrke

CHEMNITZ - A clothing store named after a killer. Not possible? Unfortunately, it is. The Thor Steinar Nordic Company, a German clothing brand favored by Neo-Nazis, has opened a shop in Chemnitz, in the state of Saxony, called "Brevik." It is hard to get around the association with Anders Behring Breivik, the Norwegian who last summer killed 77 people in an attack in Oslo and Utoya.

Thor Steinar denies the connection. They say each of their brand's stores is named after a Norwegian town. Brevik is located southeast of Oslo, and has 2,700 inhabitants. Years before the Norwegian terror attack, in the fall of 2008, the company opened a store called "Brevik" in Hamburg, which was quickly shuttered for other reasons.

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Geopolitics

Our World Is "Flat" No More: Welcome To The Era Of Pure Geopolitics

The dominance of a single narrative of globalization and liberal democracy is over.

Map of the world, focus North America

Luis Rubio

-Analysis-

MEXICO CITY — As the Bolshevik leader Lenin once observed, there are decades when nothing happens and weeks in which decades take place. The big turns in history tend to go unnoticed in their decisive moments because daily life doesn't suddenly change for most people around the world.

Stay up-to-date with the latest on the Russia-Ukraine war, with our exclusive international coverage.

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Yet in retrospect, certain moments become crucial. Everything suggests the invasion of Ukraine is one of those turning points, with enormous implications for the world's future.

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