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68 years of baking
68 years of baking

MEXICO CITY — Roberto Servitje, co-founder and former president of the Mexican bread and pastry giant Bimbo, is upright and elegant at 85 years old. He has plenty to stand tall about, having started a company with his brother 68 years ago that remains successful and in the family.

At a time when Mexican producers and household brands have been merging into multinational concerns, Bimbo has survived as a purely Mexican company. The Servitje brothers — Lorenzo being the other founder — resisted a veritable “siege” from foreign buyers to achieve this. One of the United States’ most important bread companies once warned them to “sell or face destruction,” says Roberto, laughing as he recalls those days.

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FOCUS: Russia-Ukraine War

Hide-And-Seek Of Drone Warfare, A Letter From Ukraine's Front Line

A member of the Ukrainian Armed Forces writes his account of the new dynamic of targeting, and being targeted by, the invading Russian troops, as drones circle above and trenches get left behind.

A Ukrainian military drone operator during a testing of anti-drone rifle in Kyiv.

Igor Lutsenko*

KYIV — The current war in Ukraine is a game of hide-and-seek. Both sides are very well-stocked with artillery, enough to destroy the enemy along many kilometers. Swarms of drones fly through the air day and night, keeping a close eye on the earth's surface below. If they notice something interesting, it immediately becomes a target. Depending on the priority, they put it in line for destruction by artillery.

Therefore, the only effective way to survive is to hide, or at least somehow prove to the drones your non-priority status — and avoid moving to the front of the 'queue of death.'

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In general, the nature of this queue is a particular thing. It may seem to be a god, but is instead a simple artillery captain's decision of when to have lunch, and when to fire on the house where several enemy soldiers are staying. It's just a handful of ordinary people (observers, artillerymen) deciding how long their enemies will live depending on their own schedule or the weather, the availability of ammunition or if they're feeling tired.

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Central to the tragic absurdity of this war is the question of language. Vladimir Putin has repeated that protecting ethnic Russians and the Russian-speaking populations of Ukraine was a driving motivation for his invasion.

Yet one month on, a quick look at the map shows that many of the worst-hit cities are those where Russian is the predominant language: Kharkiv, Odesa, Kherson.

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