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Female CEOs v. Peter CEOs? Dutch Women Protest Stunning Gender Disparity

A campaign in the Netherlands is pushing for more gender parity in the business world by asking women to change their name on LinkedIn to "Peter." The name was chosen for this singularly shocking fact...

Female CEOs v. Peter CEOs? Dutch Women Protest Stunning Gender Disparity

Yeliz Çiçek, editor-in-chief of the Dutch edition of Vogue, was one of the first women to join the campaign

Meike Eijsberg

Logging onto Dutch LinkedIn earlier this week, you may have blinked twice. “Why are there so many people named ‘Peter’ on my timeline?”And why are they all women?”

Hundreds of Dutch women have changed their LinkedIn name to Peter since Monday to denounce the unequal gender representation in the workplace — especially in senior leadership roles.

The initiative was launched by Women Inc. and BrandedU, two organizations campaigning for more inclusion of women in the business world, — and zeroed in on the name Peter for good reason: with 93 listed companies in the Netherlands (and a total of 94 CEOs), five of those CEOs are named Peter, and four are women. Yes, more Peter CEOs than women CEOs...

Burden of proof

On January 1, a Dutch law came into force with the goal of ensuring a better ratio of men to women in the top ranks of the business world. At least one-third of the supervisory boards of listed companies (with more than 250 employees) must consist of women. “But we must do more!” the organizations stated.

Yeliz Çiçek, editor-in-chief of the Dutch edition of Vogue, was one of the first women to join the campaign and changed her name. “I think it’s brilliant. Everyone immediately understands what this is about!”, NOS reports.

Although they support the cause, others are less enthusiastic about this campaign and argue that changing one’s name erases one’s identity, according to RTL nieuws. “Once again, the burden of proof and effort for the campaign lies with women and not men,” one woman said.

Men change to Petra

At the same time, some men have changed their name to Petra in solidarity.

“We think this spontaneous action is really great,” another spokesperson of Women INC said according to Het Parool. “This shows that it’s not just a women’s problem, but that we have to do it together.”

The Peter (and Petra) campaign runs until January 28.

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FOCUS: Russia-Ukraine War

Russia's Dependence On China Is Deep And Wide — It May Also Be Irreversible

Russia is digging itself into a hole as it becomes increasingly dependent on China, as a result of international sanctions and isolation. This shifting dynamic, analysts argue, is bound to have ripple effects around the world

Photo of ​China's Xi Jinping giving a speech while Russia's Vladimir Putin is sitting down, as they meet in Moscow on March 21

China's Xi Jinping and Russia's Vladimir Putin meeting in Moscow on March 21

Vazhnyye Istorii


Russian President Vladimir Putin has scored a "huge own goal" with the war in Ukraine, according to CIA Director William Burns.

He was referring to Russia's losses at the front, international sanctions, the expansion of NATO and Russia's growing dependence on China — something that has escalated in recent years and may well become one of the enduring challenges Putin's government has created for Russia.

The risks associated with this final point, the deepening dependence on China, are substantial — and breaking free from it will prove to be a formidable task.

Stay up-to-date with the latest on the Russia-Ukraine war, with our exclusive international coverage.

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Russia's evolving relationship with China has become a focal point in international geopolitics and economics. This transformation has been catalyzed by a combination of factors, including Western sanctions, Russia's annexation of Crimea in 2014, its full-scale invasion of Ukraine in 2022 and China's meteoric rise in the global economy since the early 2000s.

The shift in Russia's economic alignment toward China began in earnest in the aftermath of the Ukraine conflict and the resulting Western sanctions. Prior to this, Russia had maintained strong trade ties with Europe, particularly in energy exports. But as sanctions took hold, Russia turned to China as an alternative trading partner and a source of investment.

These hopes for increased commerce between the two countries come as Moscow seeks continued support for its war on Ukraine. China's top diplomat Wang Yi is currently visiting Russia for security talks, which Russian media say could pave the way for Vladimir Putin visiting Beijing soon.

Yet despite attempts to gain diplomatic punch from such a visit, Putin would arrive in the Chinese capital weaker and more beholden to China than ever.

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