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Israel

Why CEOs Still Can't Say 'I'm Sorry'

Though some top executives have learned the art of apologizing, others compound their company's PR problems by failing to take responsibility. Welcome to the "aquarium!"

BP CEO Tony Hayward in May 2010
BP CEO Tony Hayward in May 2010
Maayan Manela

TEL AVIV — Facebook "forgot" to tell its users about their unwitting participation in its experiments, BP caused the history's worst oil spill, and an Israeli dairy company added silicon to milk. Companies make mistakes all the time. Some are truly grave ones. When it happens, some CEOs choose to apologize and fix the scandal, while others apparently can't bring themselves to say they erred.

Why is it so difficult for managers to apologize?

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Coronavirus

The Main COVID Risk Now: Long COVID

Death rates are down, masks are off, but many who have been infected by COVID have still not recovered. Long COVID continues to be hard to diagnose and treatments are still in the developmental stage.

Long COVID feels like a never-ending nightmare for those who suffer from it.

Jessica Berthereau

PARIS — The medical examination took longer than expected in the Parc de Castelnau-le-Lez clinic, near the southern French city of Montpellier. Jocelyne had come to see a specialist for long COVID-19, and exits the appointment slowly with help from her son. The meeting lasted more than an hour, twice as long as planned.

“I’m a fighter, you know, I’ve done a lot of things in my life, I’ve been around the world twice… I’m not saying this to brag, but to tell you my background," says the 40-year-old. "These days, I’m exhausted, I’m not hungry, I no longer drive, I can’t work anymore, I have restless legs syndrome.” She pauses before adding sadly: “I can’t read anymore either.”

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