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Economy

Timeless Beauty Cream: At 100, Germany's Nivea Is Looking Better Than Ever

Cosmetics that have become iconic have three things in common: a strong character, useable on face, hands and body, and they never leave celebrities' make-up bags. Here are the secret of creams passed down from mother to daughter.

Clotilde Briard

Nivea's circular blue tin can sits in many bathrooms around the world. Nivea cream is indeed a global best-seller: 100 million units are sold each year. Celebrating its 100th anniversary this year, it has engraved a long-lasting success. The original composition of the cream remains the same a century later, with the only visible change is the container. It used to be a yellow, with an ornament inspired by Art Nouveau. Still, already by 1925, it acquired its present colors and basic design.

"It is the first modern cream," affirms without hesitation Sébastien Blaise, France's marketing manager for Beiersdorf, the holding company that owns Nivea. When the cream was created, it was sold in pharmacies, and people were first surprised because it could be preserved for longer periods of time than the other cosmetics thanks to an emulsifier called Eurecit, and without the need for artificial preservatives.

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Ideas

García Márquez And Truth: How Journalism Fed The Novelist's Fantasy

In his early journalistic writings, the Colombian novelist Gabriel García Márquez showed he had an eye for factual details, in which he found the absurdity and 'magic' that would in time be the stuff and style of his fiction.

Colombian novelist Gabriel Garcia Marquez reads his book

J. D. Torres Duarte

BOGOTÁ — In short stories written in the 1940s and early 50s and later compiled in Eyes of a Blue Dog, the late Gabriel García Márquez, Colombia's Nobel Prize-winning novelist, shows he is as yet a young writer, with a style and subjects that can be atypical.

Stylistically, García Márquez came into his own in the celebrated One Hundred Years of Solitude. Until then both his style and substance took an erratic course: touching the brevity of film scripts in Nobody Writes to the Colonel, technical experimentation in Leaf Storm, the anecdotal short novel in In Evil Hour or exploring politics in Big Mama's Funeral. Throughout, the skills he displayed were rather of a precocious juggler.

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